# Best Practices

Here are some of our top use cases and best practices for leveraging Ticketmaster data to create highly effective marketing campaigns.

## Our Recommendations

{% tabs %}
{% tab title="Ticket Availability Alerts" %}
Utilize triggers to send timely SMS or email notifications when tickets for highly anticipated events become available. Build excitement and urgency among visitors by notifying them as soon as tickets are on sale.
{% endtab %}

{% tab title="Example 1" %}
Build an audience of all ticket buyers at a specific location in the last 3-5 years

<figure><img src="https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2FNkg2kMzyglLIYdtL4nhD%2Fimage.png?alt=media&#x26;token=a9e37bb8-ac46-4314-8a74-7d5427fab62f" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="Example 2" %}
Build an audience of only those ticket buyers who attended a specific event previously.&#x20;

<figure><img src="https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2Fs8nukVXPoBT7h2YQTCel%2Fimage.png?alt=media&#x26;token=0c928568-3091-4144-b135-4d08c7a0c335" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="Example 3" %}
Build an audience of ticket buyers who attended similar events from the same category (e.g., football, baseball, minor league).

<figure><img src="https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2FMxEu5A1zURmzlkSBSEVI%2Fimage.png?alt=media&#x26;token=2191a848-e942-4acf-8ee8-3ffed2888473" alt=""><figcaption></figcaption></figure>
{% endtab %}
{% endtabs %}

{% tabs %}
{% tab title="Post-Event Email Surveys" %}
Set up post-event email surveys triggered by attendance. Upon event completion, automatically send personalized emails requesting feedback on the fan's event experience.&#x20;
{% endtab %}

{% tab title="Example" %}
Build an audience of all ticket buyers of a specific event.
{% endtab %}
{% endtabs %}

{% tabs %}
{% tab title="Dynamic Pricing Email Offers" %}
Create trigger-based email journeys that send dynamic pricing offers to fans based on their engagement level. Encourage them to take advantage of price drops or promotions.
{% endtab %}

{% tab title="Example" %}
Build an audience of high-value / middle value / low value ticket buyers

<figure><img src="https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2FNo6k1OLSw4UNSXt9COin%2Fimage.png?alt=media&#x26;token=46fbe6e3-4baf-4202-af53-3654347c0ad8" alt=""><figcaption></figcaption></figure>
{% endtab %}
{% endtabs %}

{% tabs %}
{% tab title="Countdown to Kickoff Email Series" %}
Design email journeys that send a series of countdown emails leading up to a game or event. Include engaging content, player profiles, and exclusive offers to build excitement.
{% endtab %}

{% tab title="Example" %}
Build an audience of all ticket buyers of a specific event
{% endtab %}
{% endtabs %}

{% tabs %}
{% tab title="Geolocation-Based SMS Promotions" %}
Utilize location-based triggers to send SMS promotions to fans when they are in close proximity to the event venue. Encourage spontaneous ticket purchases with limited-time offers.&#x20;
{% endtab %}

{% tab title="Example" %}
Build an audience of ticket buyers to a specific arena / location

<figure><img src="https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2FEZ9NwSpwiHx2WCgLfSNK%2Fimage.png?alt=media&#x26;token=fc57986f-5634-4094-85ef-ead5f1a630d3" alt=""><figcaption></figcaption></figure>
{% endtab %}
{% endtabs %}

{% tabs %}
{% tab title="Engagement-Based Re-Engagement Emails" %}
Create trigger-based email journeys for fans who have shown declining engagement. Send re-engagement emails with compelling content and incentives to reignite their interest.
{% endtab %}

{% tab title="Example" %}
Build an audience of all ticket buyers in the last 3-5 years who didn’t open emails in the last year

<figure><img src="https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2FWOaejqxh8pBj4ke0Gler%2Fimage.png?alt=media&#x26;token=3d6c7007-d643-44c7-b955-135df0c39ca8" alt=""><figcaption></figcaption></figure>
{% endtab %}
{% endtabs %}

{% tabs %}
{% tab title="Cross-Promotion Email Series" %}
Develop trigger-based email series that promote merchandise and ticket bundles. Send emails showcasing merchandise related to the event they purchased tickets for, creating cross-selling opportunities.
{% endtab %}

{% tab title="Example" %}
Build an audience of all ticket buyers of a specific event / event category / season
{% endtab %}
{% endtabs %}

{% tabs %}
{% tab title="Win-Back SMS Campaigns" %}
Set up SMS journeys triggered by prolonged inactivity. Send personalized messages with enticing offers to win back fans who haven't purchased tickets in a while.
{% endtab %}

{% tab title="Example" %}
Build an audience of the ticket buyers with the last purchase made more than a year ago

<figure><img src="https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2FJWdl5gjyZj78cFeNPTq3%2Fimage.png?alt=media&#x26;token=a3654b0c-2209-4343-a9a3-b26a4015bf34" alt=""><figcaption></figcaption></figure>
{% endtab %}
{% endtabs %}

{% tabs %}
{% tab title="Multi-Channel Ticket Reminders" %}
Combine email and SMS triggers to send multi-channel reminders leading up to an event. Ensure that fans have all the necessary information for a seamless experience.
{% endtab %}

{% tab title="Example" %}
Build an audience of all ticket buyers of a specific event
{% endtab %}
{% endtabs %}


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