Best Practices

Here are some of our top use cases and best practices for leveraging Ticketmaster data to create highly effective marketing campaigns.

Our Recommendations

Ticket Availability Alerts

Utilize triggers to send timely SMS or email notifications when tickets for highly anticipated events become available. Build excitement and urgency among visitors by notifying them as soon as tickets are on sale.

Example 1

Build an audience of all ticket buyers at a specific location in the last 3-5 years

Example 2

Build an audience of only those ticket buyers who attended a specific event previously.

Example 3

Build an audience of ticket buyers who attended similar events from the same category (e.g., football, baseball, minor league).

Post-Event Email Surveys

Set up post-event email surveys triggered by attendance. Upon event completion, automatically send personalized emails requesting feedback on the fan's event experience.

Example

Build an audience of all ticket buyers of a specific event.

Dynamic Pricing Email Offers

Create trigger-based email journeys that send dynamic pricing offers to fans based on their engagement level. Encourage them to take advantage of price drops or promotions.

Example

Build an audience of high-value / middle value / low value ticket buyers

Countdown to Kickoff Email Series

Design email journeys that send a series of countdown emails leading up to a game or event. Include engaging content, player profiles, and exclusive offers to build excitement.

Example

Build an audience of all ticket buyers of a specific event

Geolocation-Based SMS Promotions

Utilize location-based triggers to send SMS promotions to fans when they are in close proximity to the event venue. Encourage spontaneous ticket purchases with limited-time offers.

Example

Build an audience of ticket buyers to a specific arena / location

Engagement-Based Re-Engagement Emails

Create trigger-based email journeys for fans who have shown declining engagement. Send re-engagement emails with compelling content and incentives to reignite their interest.

Example

Build an audience of all ticket buyers in the last 3-5 years who didn’t open emails in the last year

Cross-Promotion Email Series

Develop trigger-based email series that promote merchandise and ticket bundles. Send emails showcasing merchandise related to the event they purchased tickets for, creating cross-selling opportunities.

Example

Build an audience of all ticket buyers of a specific event / event category / season

Win-Back SMS Campaigns

Set up SMS journeys triggered by prolonged inactivity. Send personalized messages with enticing offers to win back fans who haven't purchased tickets in a while.

Example

Build an audience of the ticket buyers with the last purchase made more than a year ago

Multi-Channel Ticket Reminders

Combine email and SMS triggers to send multi-channel reminders leading up to an event. Ensure that fans have all the necessary information for a seamless experience.

Example

Build an audience of all ticket buyers of a specific event