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Factcubes

FactCubes is a specialized dashboard that consolidates data from multiple marketing channels, giving you a clear view of campaign performance, audience engagement, and key marketing trends. These dashboards help you make data-driven decisions to optimize marketing efforts.

Key Use Cases

Campaign Performance Analysis

FactCubes provides insights into marketing campaign effectiveness, tracking key metrics such as:

  • Total Sent

  • Total Reach/Delivered

  • Total Unique Engaged Contacts

  • Average Engagement Rate These metrics help you assess audience interaction and refine future campaigns for better results.

Audience Segmentation

FactCubes allows you to create and analyze customized audience segments using multiple filters. This enables targeted marketing, ensuring your messages reach the most relevant users.

FactCube Segments

(These segments can be customized based on specific business needs)

Audience

  • View contact growth trends (monthly, yearly)

  • Filter contacts by timeframe (e.g., this month, last 12 months)

  • Analyze contact source information to see where contacts originated

  • Review audience and list segmentation used in different campaigns and customer journeys

Email Campaigns

  • Track key email metrics: Sent, Delivered, Unique Opens, Unique Clicks, Delivery Rate, Engagement Rate, Open Rate, Click Rate, Unsubscribe Rate, Bounce Rate

  • Filter by campaign type (all, single, multiple campaigns)

  • View performance trends, including open and click rates over time

  • Identify top-performing and underperforming email campaigns

  • Visualize trends through KPI graphs, activity timelines, and engagement heatmaps

Journey Automation

  • Analyze customer journeys based on Reach, Entered, Conversion, and Conversion Rate

  • Filter performance by journey type (all, single, multiple)

  • Visualize trends such as "Reach vs Engagement" and engagement rate

  • Track node usage (Email, SMS, WebPush) within journeys

SMS Campaigns

  • Monitor SMS performance with key metrics: Sent, Delivered, Unique Clicks, Engagement Rate (if URLs are included), and Deliverability Rate

  • Filter by campaign type and track performance trends

  • View activity timeline for SMS delivery, including hourly analysis

  • Identify top and bottom-performing SMS campaigns

WhatsApp Marketing

  • Track WhatsApp campaign metrics: Sent, Delivered, Read, Clicked, Engagement Rate, Deliverability Rate

  • Analyze engagement trends using graphs and KPI analysis

  • Monitor activity timelines for notifications (sent, read, failed, skipped)

  • Review changes in performance over time based on key indicators

Social Summary

  • Track follower count across connected social media accounts

  • Analyze follower trends per platform (Facebook, Instagram, LinkedIn, Twitter)

  • View the number of social media accounts linked to the Marketing Engine

  • Monitor monthly/yearly follower growth

Facebook Performance

  • Analyze Facebook campaign effectiveness using metrics like Reach, Engagement, Click-Through Rate (CTR)

  • Track follower growth trends

  • Access campaign statistics, activity timeline, and engagement insights (comments, reactions, clicks)

  • Compare top and bottom-performing campaigns

LinkedIn Performance

  • Evaluate LinkedIn campaign success with metrics like Impressions, Engagement, and CTR

  • Track follower growth trends

  • View campaign statistics and activity timeline (clicks, comments, shares, likes)

  • Compare top and bottom-performing LinkedIn campaigns

X (Twitter) Performance

  • Monitor Twitter campaigns with key metrics: Reach, Engagement, CTR

  • Track follower trends

  • Analyze campaign performance with an activity timeline (retweets, replies, likes, clicks)

  • Identify best and worst-performing campaigns

Instagram Performance

  • Measure Instagram campaign success using metrics like Impressions, Engagement, and Engagement Rate

  • Track follower trends over time

  • Access campaign statistics, activity timeline, and engagement insights (likes, comments, saves)

  • Compare top and bottom-performing campaigns

Website Analytics

  • Track website activity, including Total Visitors, Anonymous Visitors, and Signups

  • View the top 10 most visited pages

  • Monitor Web Push Notification performance (opt-ins, sent, delivered, clicked)

Store Analytics

  • If a store is connected, track Total Orders, Sales, Average Order Value, and Visitor-to-Order Ratio

  • Analyze monthly order and sales trends

  • Review product trends, including top and bottom 5 selling products

Fan Maturity I

  • Real-time segmentation of fanbase to drive personalized engagement

  • Classify fans based on engagement levels

  • Use graphical insights to refine marketing strategies

Fan Maturity II

  • Analyze fan engagement trends across multiple communication channels

  • Identify behavior patterns to improve audience targeting

Conclusion

FactCubes provides a powerful, data-driven approach to marketing analytics, enabling businesses to optimize their campaigns, segment audiences effectively, and track performance across multiple channels. By leveraging these insights, marketers can drive more effective engagement and improve ROI on their marketing efforts.

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