Journey Blocks
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Marketing Engine simplifies complex marketing workflows by organizing activities into four distinct journey block types. These blocks represent different interaction steps in a customer journey, allowing marketers to design, trigger, and control flows seamlessly.
The four journey block categories are:
Start Blocks
Action Blocks
Flow Control Blocks
Exit Blocks
Each block type serves a specific purpose in mapping out and executing marketing interactions, from initiating a flow to managing customer touchpoints and defining journey endpoints.
First things first, the start blocks like the name suggests is what gets a particular user(s) into a particular flow. With this you get to define the exact condition under which they go through the journey that you build.
Marketing Engine has 3 different start conditions.
You can use a trigger block to begin a journey process for contacts.
You can define any event which requires further interaction or action for the specific contacts.
This means this journey will begin only for contacts for whom this event is detected. And the journey will keep listening to these events and whenever detected the contacts will be added one-by-one.
Examples:
when a contact is added to your database, a contact opens an email, a contact clicks website link, or fills a form. This action will begin a journey for that contact.
You can also target the Journey for specific contact segments by using the Audience Block.
Unlike trigger, here the journey process will begin for the set of audience you’ve chosen immediately and they will be the part of the journey process.
You can begin Journey Process by sending a Social Post to your audience and then defining the path based on user actions to the social post.
It is mandatory for the post to have a CTA which points to your tracked website as only contacts can enter a journey and once the Facebook follower visits your website they will be added to the journey if they are a contact.
Once the start block you chose triggers the journey, most of your journey elements will come from the Action Blocks. So here are the different action features that Marketing Engine provides. They will be available for use after you’ve set them up on the console.
Use this block to send an email to your contacts in your Journey when the conditions in the Start Block are met.
For example, the condition in the previous block is for the users to visit a website, then only the ones who performed that action will be part of this block and receive the mail.
Use this block to send an Mobile app notification to your contacts in your Journey when the conditions in the Start Block are met.
For example, the condition in the previous block is for the users to open an email, then the ones that performed that action will be a part of this block and receive the mobile app notification.
Use this block to send an SMS to your contacts in your Journey when the conditions in the Start Block are met.
For example, If the condition in the previous block is for the users to fill a form, then the ones that performed that action will be a part of this block and receive an SMS.
Use this block to send an FB and Instagram ad after adding an audience block.
The same audience will be a part of this block and receive the FB/ Instagram ad.
Use this block to update the contact details of contacts who have performed an action in the preceding block.
For example, if the condition in the previous block is for the users to visit a landing page, then the ones that performed that action will be a part of this block and their contact details will be uploaded.
Use this block to add the contacts who have performed an action in the preceding block to a list that you want.
For example, if the condition in the previous block is to enter details and submit a form, then the ones that performed that action will be a part of this block and they will be added to a list that you specify.
Use this block to remove the contacts who have performed an action in the preceding block to a list that you want.
For example, if the condition in the previous block is to not open an email, then the ones that performed that action will be a part of this block and they will be removed from a list you specify.
Use this block to send a notification to your contacts who have performed an action in the preceding block.
For example, If the condition is to click a link in the email, then the ones that performed that action will be a part of this block and they will receive a notification.
Use this block to send a web notification to your contacts who have performed an action in the preceding block.
For example, If the condition is to click a link in the email, then the ones that performed that action will be a part of this block and they will receive a notification.
Use this block to send a WhatsApp notification to contacts who have performed an action in the proceeding block.
For example, If the condition in the previous block is for the users to visit a website, then the ones that performed that action will be a part of this block and receive this notification.
Conditional triggering is a powerful feature of marketing automation, and Marketing Engine provides advanced capabilities for managing customer journey flows.
When moving between blocks, you have four distinct routing options to precisely control how customers progress through your marketing journey, allowing you to customize the experience based on specific goals and conditions.
When using this block in the Journey, the flow is changed by predefined condition(s) that you set.
For e.g.: You can split your contacts based on their location under Condition 1 and based on age under Condition 2 and then have contacts under Condition 3 who don’t fit under either condition 1 or 2.
You can perform different actions on the respective contacts under these conditions like send a specific email to contacts who meet a condition, remove the contacts from a list who are part of a different condition etc.
Use this block to randomly split contacts in the Journey into multiple flows. You can define how the contacts are split in terms of number and percentage.
This can be helpful when carrying out A/B campaigns where you’re trying out different email templates or different type of content.
Use this block to pause the journey from performing an action until a time frame is specified by you after a user action is performed/not performed.
For e.g.: If the condition is to wait until 2 days before sending an email to the contacts who performed an action then you can use this block.
Use this block to pause the journey process so that it waits for the time period specified in the Wait Block.
This block will be a succeeded by another block if you need to continue the flow of the journey process.
Finally, you can define the end of the journey once you mark the goal, and there are 3 things you can do here.
Use this block so that the contact can exit the journey when an event specified in this block is triggered.
For e.g.: The contact can exit the journey when an email in the journey process is unsubscribed.
Use this block when you want to add a contact that previously didn’t meet the criteria for the Journey but can now re-enter the Journey process.
The contact can re-enter the process by performing an action you specify like clicking an email, entering details on a form or visiting a website.
Use this block in your Journey after an event is triggered to make the contacts in the process exit the Journey.
The contacts will exit the journey process.
This covers all the elements that you will be using to craft journeys based on your marketing goals. For any query, feel free to reach out to us at me-support@satisfilabs.com
