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Email Journey Strategy for Ticket Buyers

This email journey is designed to engage potential ticket buyers at every stage, from initial awareness to post-game feedback. Each email is strategically timed and personalized to maximize engagement and conversions.

  • Wait periods between emails prevent overwhelming subscribers.

  • Decision splits adjust the flow based on user actions, such as email opens or link clicks.

  • Exit points ensure subscribers are removed from the journey upon purchase or after prolonged inactivity.

  • Personalized content enhances engagement by incorporating the subscriber’s name and, for Game Day emails, specific ticket details.

Implementation Steps

  1. Create emails in the Marketing Engine's email builder.

  2. Design the journey flow, incorporating the necessary logic at each stage.

  3. Enable tracking for email opens, link clicks, and ticket purchases.

  4. Run A/B tests on subject lines and content to improve performance.

  5. Monitor performance regularly and make adjustments as needed.

1. Initial Engagement

📩 Email Subject: "Play Ball with the Combifam FC!"

Hi [First Name], Baseball season is here, and the Combifam FC are ready to bring you unforgettable moments at Digit Arena!

🔹 Check out our upcoming games ⚾ See our star players in action 🌭 Enjoy great food and family fun

📅 Click below to view our schedule and grab your tickets now!

[CTA: View Schedule & Buy Tickets]

Logic: ✔ Send to all subscribers ✔ If opened, wait 3 days and move to Interest Nurturing ✔ If not opened, wait 5 days and resend with a different subject line

2. Interest Nurturing

📩 Email Subject: "Your Perfect Day at the Ballpark Awaits!"

Hello [First Name], Imagine the perfect day at the ballpark:

✅ Exciting baseball action ✅ Delicious ballpark snacks ✅ Quality time with family and friends

💬 Here’s what fans are saying: "Great atmosphere and awesome for kids!" – Sarah T. "Always a fun time, win or lose!" – Mike R.

🎟 Ready to join the fun? [CTA: Get Your Tickets Now]

Logic: ✔ If clicked, move to Game Day Excitement ✔ If not clicked, wait 7 days and send a different nurturing email ✔ After 3 nurturing emails with no engagement, move to Last Chance Offer

3. Game Day Excitement

📩 Email Subject: "Your Combifam FC Game Day Guide!"

It’s almost game time, [First Name]! Here’s everything you need to know for an amazing day at Digit Arena:

🕒 Gates open: 2 hours before the first pitch 🎟 Your seats: Section [X], Row [Y], Seats [Z] 🎉 Today’s promotion: [Current Promotion]

Don’t forget: ✔ Bring your ticket (digital or printed) ✔ Arrive early to beat traffic ✔ Check out our brand-new menu!

[CTA: View Ballpark Map]

Logic: ✔ Send 2 days before the game ✔ If ticket purchased, include seat details ✔ If no ticket purchased, emphasize last-minute availability

4. Last Chance Offer

📩 Email Subject: "Last Chance: Special Offer on Combifam FC Tickets!"

[First Name], don’t miss out! We’ve saved you a special offer on Combifam FC tickets:

🎟 20% off select games ⏳ Offer expires in 48 hours 🏟 Best seats are selling fast!

💳 Use code LASTCHANCE at checkout to claim your discount! [CTA: Claim My Discount]

Logic: ✔ Send to subscribers who haven’t purchased after nurturing emails ✔ If purchased, exit journey ✔ If not purchased, wait 24 hours and send a reminder email

5. Post-Purchase Engagement

📩 Email Subject: "How Was Your Combifam FC Game, [First Name]?"

Hi [First Name], We hope you had a fantastic time at the Combifam FC game!

💬 We’d love your feedback: ⭐ Rate your visit (1-5 stars) 📝 Leave a quick comment

Your feedback helps us improve and bring you even more exciting baseball action!

🎁 As a thank you, enjoy 15% off our team store with code: FANFAVE [CTA: Share My Feedback]

Logic: ✔ Send 1 day after the attended game ✔ If feedback provided, tag customer as "Engaged Fan" ✔ If positive feedback, invite to loyalty program ✔ If negative feedback, alert customer service for follow-up

This structured journey ensures a seamless and engaging experience for potential ticket buyers, increasing conversions while enhancing customer satisfaction.

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