# Shopify

## Overview

Leverage your Shopify data to create targeted campaigns that boost customer retention and encourage repeat purchases. Once connected, you can craft personalized e-commerce emails and texts, monitor performance, generate product recommendations, and more.

[#how-to-install](#how-to-install "mention")

## Benefits

<table data-view="cards"><thead><tr><th></th></tr></thead><tbody><tr><td>Effortlessly send personalized emails and texts based on Shopify data.</td></tr><tr><td>Boost repeat purchases with targeted recommendations.</td></tr><tr><td>Track campaign performance and optimize e-commerce efforts.</td></tr></tbody></table>

## Use Cases

### **1. Automated Customer Segmentation & Engagement** <a href="#id-1.-automated-customer-segmentation-and-engagement" id="id-1.-automated-customer-segmentation-and-engagement"></a>

Automatically segment customers in the Marketing Engine based on their order history, cart activity, and purchase frequency.

{% tabs %}
{% tab title="Example 1" %}
With Journey Builder, automatically send a welcome email when a customer makes their first purchase.

<figure><img src="/files/Bs7pVxWsHJbXT2fqUXPR" alt="" width="283"><figcaption></figcaption></figure>
{% endtab %}

{% tab title="Example 2" %}
If a customer hasn't purchased in 60 days → Trigger a **win-back campaign**.&#x20;

<figure><img src="/files/Tv8lK4lnH0HWNya91yom" alt=""><figcaption></figcaption></figure>
{% endtab %}
{% endtabs %}

### **2. Abandoned Cart Recovery** <a href="#id-2.-abandoned-cart-recovery" id="id-2.-abandoned-cart-recovery"></a>

Capture abandoned cart data from Shopify and trigger personalized email, WhatsApp, or SMS reminders via the Marketing Engine.

{% tabs %}
{% tab title="Example" %}
Here's the Journey example:

* If a customer leaves items in their cart for 30 minutes, send an email reminder.
* If no action is taken within 24 hours, send an SMS with a limited-time discount.
  * For European customers, send a WhatsApp message instead of SMS, ensuring they receive timely reminders.
* If still no action, send a final SMS with urgency (e.g., "Only 2 left in stock—checkout now!").

<figure><img src="/files/AHQLtXd9hf5IKCpWYi9B" alt=""><figcaption></figcaption></figure>
{% endtab %}
{% endtabs %}

### **3. Post-Purchase Follow-ups** <a href="#id-3.-post-purchase-follow-ups" id="id-3.-post-purchase-follow-ups"></a>

Automatically trigger personalized post-purchase email flows based on the items bought.

{% tabs %}
{% tab title="Example 1" %}
With Journey Builder, send an email with **running tips and accessories recommendations,** if a customer buys **running shoes.**

<figure><img src="/files/28MpLLZnGUErHV2QNEJh" alt=""><figcaption></figcaption></figure>

* After **7 days**, request a **product review**.
  {% endtab %}

{% tab title="Example 2" %}
If customers order a **subscription product**, remind them about **upcoming renewals**.
{% endtab %}
{% endtabs %}

### **4. Order Status & Delivery Updates** <a href="#id-4.-order-status-and-delivery-updates" id="id-4.-order-status-and-delivery-updates"></a>

Keep customers updated on their order confirmation via WhatsApp, SMS, or Email through the Marketing Engine.

{% tabs %}
{% tab title="Example" %}
**Order Confirmed:** Email with order summary and tracking link.

<figure><img src="/files/sjAZdh8hW0o3xnZLGeIf" alt=""><figcaption></figcaption></figure>
{% endtab %}
{% endtabs %}

### **5. Customer Re-Engagement for Repeat Purchases** <a href="#id-5.-customer-re-engagement-for-repeat-purchases" id="id-5.-customer-re-engagement-for-repeat-purchases"></a>

Predict repeat purchase timelines and send timely reminders.

{% tabs %}
{% tab title="Example" %}

* If a visitor purchases a theme park ticket, trigger a “Ready for another adventure?” email with a special offer for their next visit after 30 days.
* If a guest purchases a city pass, trigger a “Explore more attractions!” reminder with exclusive discounts on additional experiences after 60 days.
  {% endtab %}
  {% endtabs %}

### **6. Personalized Product Recommendations** <a href="#id-6.-personalized-product-recommendations" id="id-6.-personalized-product-recommendations"></a>

Fetch customer order history and recommend products dynamically via Marketing Engine campaigns.

{% tabs %}
{% tab title="Example" %}
If a customer buys a **winter jacket**, recommend **matching gloves and scarves**.
{% endtab %}
{% endtabs %}

### **7. High-Value Customer Premium Alerts** <a href="#id-8.-high-value-customer-vip-alerts" id="id-8.-high-value-customer-vip-alerts"></a>

Notify the sales team in the Marketing Engine when a high-value customer makes a purchase.

{% tabs %}
{% tab title="First Tab" %}
If an order is **above $500**, trigger an **Email alert** for personal follow-up.

<figure><img src="/files/cuXF4VF4eF56pPoIB5V5" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="Second Tab" %}

{% endtab %}
{% endtabs %}

## How to Install?

[Read this article to connect your Shopify store](https://docs.satisfilabs.com/resource-center/marketing-engine/settings-and-integrations/settings/connect-your-shopify-store).


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