Shopify

Overview

Leverage your Shopify data to create targeted campaigns that boost customer retention and encourage repeat purchases. Once connected, you can craft personalized e-commerce emails and texts, monitor performance, generate product recommendations, and more.

How to Install?

Benefits

Effortlessly send personalized emails and texts based on Shopify data.

Boost repeat purchases with targeted recommendations.

Track campaign performance and optimize e-commerce efforts.

Use Cases

1. Automated Customer Segmentation & Engagement

Automatically segment customers in the Marketing Engine based on their order history, cart activity, and purchase frequency.

Example 1

With Journey Builder, automatically send a welcome email when a customer makes their first purchase.

Example 2

2. Abandoned Cart Recovery

Capture abandoned cart data from Shopify and trigger personalized email, WhatsApp, or SMS reminders via the Marketing Engine.

Example

Here's the Journey example:

• If a customer leaves items in their cart for 30 minutes, send an email reminder.

• If no action is taken within 24 hours, send an SMS with a limited-time discount.

  • For European customers, send a WhatsApp message instead of SMS, ensuring they receive timely reminders.

• If still no action, send a final SMS with urgency (e.g., "Only 2 left in stock—checkout now!").

3. Post-Purchase Follow-ups

Automatically trigger personalized post-purchase email flows based on the items bought.

Example 1

With Journey Builder, send an email with running tips and accessories recommendations, if a customer buys running shoes.

• After 7 days, request a product review.

Example 2

4. Order Status & Delivery Updates

Keep customers updated on their order confirmation via WhatsApp, SMS, or Email through the Marketing Engine.

Example

Order Confirmed: Email with order summary and tracking link.

5. Customer Re-Engagement for Repeat Purchases

Predict repeat purchase timelines and send timely reminders.

Example

• If a visitor purchases a theme park ticket, trigger a “Ready for another adventure?” email with a special offer for their next visit after 30 days.

• If a guest purchases a city pass, trigger a “Explore more attractions!” reminder with exclusive discounts on additional experiences after 60 days.

6. Personalized Product Recommendations

Fetch customer order history and recommend products dynamically via Marketing Engine campaigns.

Example

If a customer buys a winter jacket, recommend matching gloves and scarves.

7. High-Value Customer Premium Alerts

Notify the sales team in the Marketing Engine when a high-value customer makes a purchase.

First Tab

If an order is above $500, trigger an Email alert for personal follow-up.

Second Tab

How to Install?

Read this article to connect your Shopify store.