# Ticketmaster Integration

## Overview

Our integration provides seamless synchronization between Ticketmaster's ticketing system and Satisfi Labs' Marketing Engine. 

The Marketing Engine connects to [Archtics Season Ticketing API](https://developer.ticketmaster.com/products-and-docs/apis/season-ticketing/).

<figure><img src="https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2FXoD7BsToYRmtisznhk1H%2Fimage.png?alt=media&#x26;token=f3ee357e-0f76-4814-b5f9-8939580d0b61" alt=""><figcaption></figcaption></figure>

## Functionality

#### **Dynamic Segmentation**

Connect ticket, event, and customer data with the Marketing Engine and utilize advanced filter-based segmentation to identify and target specific fan groups:

{% tabs %}
{% tab title="Ticket Purchase Behavio" %}
Segment fans by ticket types, purchase frequency, or total spending.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfPNCfQN7BGIi67sCZ6VrE92c4xjfKTUAbEzG6HYNi9bzbuqCxGtl0NyQuBYSpuKVgO3U4YVi33DhWOGYGP1FatePrWBIDG4kofF1siG0mHKsP_8n2LnkpbJXpqh6JRZGxoqb9wLA?key=qTrDEWIe1e9BDZQZGUGYV17-" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="Location-Based Targeting" %}
Target fans near specific venues or those who attend events in a certain region.&#x20;

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcWgeQ80GLUNgLB_6f0h3OZlHKjVjrQov07rYABWecL3Teuq0n8qyV017NjdgBzoer2OufWieWBxG6yaYnmdbmN0Uf1tijIsjfzuOQVfgICoftrIdjeAxcdJrGt--6NsTRpkWo2XQ?key=qTrDEWIe1e9BDZQZGUGYV17-" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="Event Preferences" %}
Create segments for fans of specific event names, types or categories (e.g., season tickets, baseball).

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXe5sDUjxLCGfl41pKYFqw__3nuPreW467Laoy0kVQQdthC-lZVr5MwFopso6cf7rCdc7qyf91ftyCAjnpd-UT3iXIZYha3lFV23KZuRA-jTHHbI7JAanRqOCj7FkuF-qOgT2bn5lw?key=qTrDEWIe1e9BDZQZGUGYV17-" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="High-Value Customers" %}
Identify and target fans with frequent or high-value purchases.&#x20;

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfPtn-bjOsz3Jzvjy45zI9LOav_k7bXh7XqQjWGKw5igVgJ2JImz5057rhDSqc6KOXhEBUl9M-nO8r_kuKiD-Eqz7kAuRPM4-u6sqTmMYMkUx_er2t5FvZipynp2mVkw4t0ZPjKhA?key=qTrDEWIe1e9BDZQZGUGYV17-" alt=""><figcaption></figcaption></figure>
{% endtab %}
{% endtabs %}

#### **Hourly Sync**

Data updates from Ticketmaster provide actionable insights without manual intervention.

## Implementation

1. **Historical Data Sync:**\
   The Satisfi Labs Marketing Engine Support team will initiate a one-time sync of your historical data via sFTP. Ticketmaster is responsible for transferring the data to a folder that is accessible to the Marketing Engine, using the following IP address: **34.168.145.57**.
2. **Hourly Data Sync:**\
   The hourly sync of ticketing data happens through an API. To set this up, you'll need to request the following details from Ticketmaster and share them with the Marketing Engine Support team:
   * **dsn**
   * **tag**
   * **uid**
   * **team**
3. **Files Synced from Ticketmaster:**\
   The following data files will be synced from Ticketmaster to the Marketing Engine:

<figure><img src="https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2FSy2GaOkONWXafboW4XIm%2Fimage%20(1).png?alt=media&#x26;token=62abd61c-1e38-4709-925b-e1ff5b92900d" alt=""><figcaption></figcaption></figure>

## How to Install? <a href="#how-to-install" id="how-to-install"></a>

Ready to connect Ticketmaster with the Marketing Engine? Here's how:

1. Send us your Ticketmaster credentials to <me-support@satisfilabs.com> with your:
   * DSN
   * Tag
   * UID
   * Team ID
2. Send a quick email to your Ticketmaster representative authorizing Satisfi Labs Marketing Engine (Factoreal) to access your data via SFTP and API.

That's it! Our team will handle the technical setup and have you up and running in no time. Need help finding your credentials or have questions? We're here to help – just reach out to our support team.