WhatsApp LTO Template

LTO templates help you showcase expiration dates and countdown timers for offer codes in WhatsApp messages. This makes it easier to communicate time-sensitive deals and drive customer engagement.

The message includes an offer expiration details section with:

• A heading

• An optional countdown timer

• The offer code

Steps to Create an LTO Template

1. Navigate to Templates → WhatsApp Templates → Create Template

   
2. Select your WhatsApp sender, enter a template name, and choose Pre-Approved from the Template Type dropdown.

3. From the Header dropdown, select Limited-Time Offer and enter the offer text (max 16 characters).

   • Enable the Expiration Code toggle if a countdown timer is needed. The expiration time is set when creating the journey.

     
4. (Optional) Select the media type (image or video) and upload your file.

5. Enter the message body (max 600 characters) and enable the Shorten URLs toggle to track link clicks.

   
6. Add at least one Copy Code button and one CTA URL button (mandatory).

   • The Copy Code button must always be the first button in the template.

   • Button text limit: 25 characters.

   • CTA URL limit: 2,000 characters.

   • Copy Code button text cannot be customized.

     
7. Click Save to save the template as a draft.

8. Click Submit for Approval to send it for review. Once approved, it can be used in journeys to send messages.

Limitations:

• LTO is only supported in Pre-Approved templates.

• Footers are not supported.

• Users viewing the message on WhatsApp Web or Desktop won’t see the offer; instead, they'll receive a message stating that their client does not support it.