# WhatsApp LTO Template

LTO templates help you showcase **expiration dates** and **countdown timers** for offer codes in WhatsApp messages. This makes it easier to communicate time-sensitive deals and drive customer engagement.

The message includes an **offer expiration details section** with:

* A **heading**
* An **optional countdown timer**
* The **offer code**

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfVqQ2NDOBHrHhuUakqtsnRmDtd8AbMx0bGAOZ1a865d11Lm5gVL_up405aY5r-42GzepTvlbzjhUwd-FzQpQiQ0TCAtSBD86xBIMIpVSy3P9iFSfy1h7dT8onpww5l4mbywvbS?key=lYIuAOJZuDXXpIk3m9tRjyA5" alt=""><figcaption></figcaption></figure>

### Steps to Create an LTO Template

1. Navigate to Templates → WhatsApp Templates → Create Template&#x20;

   <figure><img src="/files/Fw3PGXWH7MUEcNh48iOW" alt=""><figcaption></figcaption></figure>
2. Select your **WhatsApp sender**, enter a **template name**, and choose **Pre-Approved** from the **Template Type** dropdown.
3. From the **Header** dropdown, select **Limited-Time Offer** and enter the **offer text** (max **16 characters**).
   * Enable the **Expiration Code** toggle if a countdown timer is needed. The expiration time is set when creating the journey.&#x20;

     <figure><img src="/files/MmuPSuNqfxIbYWDF3CaE" alt=""><figcaption></figcaption></figure>
4. (Optional) Select the **media type** (**image or video**) and upload your file.
5. Enter the **message body** (max **600 characters**) and enable the **Shorten URLs** toggle to track link clicks.&#x20;

   <figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXegOB81pbVbiU5ipUk6eNXEQBLGE64ewKjBau67w42FeTYoJU9RBUC_yV7yCinJAURC2E8giA6YkFDSnWb7YMpD7wjGaVLOmwpN8_Z4OjqFwsqjY_3-rWWwKHm3jDGi2ougK2mMjQ?key=lYIuAOJZuDXXpIk3m9tRjyA5" alt=""><figcaption></figcaption></figure>
6. Add at least **one Copy Code button** and **one CTA URL button** (mandatory).&#x20;
   * The **Copy Code button** must always be the **first button** in the template.
   * **Button text limit:** 25 characters.
   * **CTA URL limit:** 2,000 characters.
   * **Copy Code button text cannot be customized.**&#x20;

     <figure><img src="/files/5Psie8ykYytgK4i9rVmd" alt=""><figcaption></figcaption></figure>
7. Click **Save** to save the template as a **draft**.
8. Click **Submit for Approval** to send it for review. Once approved, it can be used in **journeys** to send messages.

#### **Limitations:**

* LTO is only supported in **Pre-Approved** templates.
* Footers are not supported.
* Users viewing the message on **WhatsApp Web or Desktop** won’t see the offer; instead, they'll receive a message stating that their client does not support it.


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