Track Shopify Stores
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Shopify is a popular online e-commerce store. Before Satisfi Labs can start tracking your store, you will have to manually add the tracking code. This needs to be added any time you start using a new theme.
The below steps should work for a standard Online Store setup and rely on the use of collections for category tracking and product pages for product views. It also relies on the visitor loading the cart or the cart template loading on the page when a visitor adds an item to their cart for Abandoned cart tracking. If you have a setup that skips the “Add to cart” button and goes directly to checkout, then the steps below will not work to track Cart updates.
Follow the steps below to set up standard tracking, along with e-commerce tracking of your Shopify website to Satisfi Labs:
In the Marketing Engine dashboard, copy your tracking code to a text editor. You will find your tracking code in Settings
Log in to your Shopify store and navigate to Online Store, click on Themes, and then on the “Customize” button in the center of the page.
Click on the liquid file in the file navigator on the left
Find the end of the <head>tag in the code
Paste the tracking code from your text file above the line that contains </head>
Copy the following code into your tracking code block above the trackPageView line in the liquid file and click “Save”.
A complete example would look like the following:
Click on the sections/main-cart-items.liquid file in the left navigation menu under the “Sections” folder to open it
Insert the following code block at the top of the file and click “Save”
Click “Exit” in the top left corner to return to the Admin page and click “Settings” in the bottom left corner
Click on “Checkout”
Scroll all the way to the bottom of this page where it shows “Order status page” and copy your tracking code script from your text file
Paste the following code:
A complete example would look like:
Test that the e-commerce tracking is working as expected. – Go to your Shopify store, view some products, and add at least one product to your Cart. – Go to the marketing engine dashboard and check the “Visits Log” report and check that the Cart Update is tracked to the marketing engine:
Hover your mouse over the Pageview where you viewed the product to confirm that you’re tracking Product/Category views:
– Place an order on your website (Using for example a 100% discount coupon or while your store is placed in “Test Mode“) and check that the order is tracked in the marketing engine dashboard:
Shopify does not make the Collections or Product Categories available in the Cart or Order Status pages. For that reason, we track the product and collections Tags as the product category in the marketing engine. We support a maximum of 5 product categories per product or category view, so the code blocks above will track the first 5 tags in alphabetical order.
If you don’t want to track e-commerce data in your marketing engine, you can follow the steps below to add a basic tracking code to your Shopify website.
In your marketing engine dashboard, copy your tracking code. You will find your tracking code in Settings/Website Configuration.
Log in to your Shopify store. Select Online Store, then choose Themes from the dropdown menu. Select Edit Code from the Actions
Select liquid from the Layout.
Scroll down to where you can see </head>in the code. Immediately above this, paste your Factoreal tracking code (Step 1).
Click Save from the top right of the window.
(optional step) If you have Shopify Plus (Shopify enterprise version), reach out to your Shopify Merchant Manager who will be able to install Satisfi Labs on your checkout pages.
Open your website in the browser and perform some actions (eg: navigate to different pages)
Login to the marketing engine dashboard and check if the website visit is tracked
