# Social Campaigns

## Overview

Social media is a massive part of any Omnichannel strategy. That’s why it's critical to sync your social media handles with your Marketing Engine. You can create, publish, or schedule the posts directly from the Marketing Engine to your X, Facebook, and LinkedIn business accounts all at once!

## How to Create Cross-Channel Social Posts &#x20;

{% hint style="warning" %}

### Before You Get Started

Your social media pages must be linked with your Marketing Engine before performing the following steps! Learn more about connecting your social accounts here: [Connect Your Social Accounts](/resource-center/marketing-engine/settings-and-integrations/settings/connect-your-social-accounts.md)
{% endhint %}

To create a social post, perform the following steps:

1. Click on Campaigns
2. Click *Social Post,* then click *Create Social Post*

<div data-full-width="true"><figure><img src="/files/8O8ofmXv6oO8GfAlPWSu" alt=""><figcaption></figcaption></figure></div>

3. Enter the appropriate fields:
   1. Campaign Name (required)
   2. Campaign Description
   3. Pages Where You Want to Post (required)
   4. Post Type (required)
   5. Post Text (required)

<div data-full-width="true"><figure><img src="/files/4r2LKjnecyYAQEdPV5dJ" alt=""><figcaption><p>Design Your Post</p></figcaption></figure></div>

### Post Types

Depending on which post type you select, you will be required to fill out additional fields. To view the required steps for each post type, see the table below:

{% tabs %}
{% tab title="Text " %}

<figure><img src="/files/hMkm6XKojDWlEZiTvZOz" alt="" width="563"><figcaption><p>Text Post with Call to Action</p></figcaption></figure>

**This post type is only available for Facebook, X, and Linkedin.**&#x20;

If you are posting on Facebook, you will be required to add a *Call to Action* button. In the example above, this post has a button linking users to a renewal page where they can learn more.&#x20;

<figure><img src="/files/F7HoceFRubjewDviZy2U" alt="" width="563"><figcaption><p>Call to Action When Posting on Facebook</p></figcaption></figure>

{% hint style="danger" %}
If the Call to Action button label is missing, remove the non-Facebook pages from the channel selection field. Once selected, you can add back your other social channel selections.&#x20;
{% endhint %}
{% endtab %}

{% tab title="Carousel" %}

<figure><img src="/files/8EXBnmt692CvlwCcqYqW" alt="" width="375"><figcaption><p>Carousel Post</p></figcaption></figure>

**This post type is only available for Facebook!**

Facebook allows you to create a carousel of cards in your post. Add a headline, description, URL link, and image for each card. Add or remove cards as needed. Note that all cards will have the same Call to Action button.&#x20;

<figure><img src="/files/jgSzmevp8srww5Iw6ZSa" alt="" width="375"><figcaption></figcaption></figure>
{% endtab %}

{% tab title="Video" %}

<figure><img src="/files/DKdlwHyad7kqP1f4odlH" alt="" width="375"><figcaption><p>Video Post</p></figcaption></figure>

**This post type is available on all social channels!**

Simply select a video from your library or upload a new video.

<figure><img src="/files/ZP78EtLrQ0HoTLPnlF0b" alt="" width="375"><figcaption><p>Upload a Video</p></figcaption></figure>
{% endtab %}

{% tab title="Image" %}

<figure><img src="/files/BkBbfQ6wCZDWxT6t1pGT" alt="" width="375"><figcaption><p>Image Post</p></figcaption></figure>

**This post type is available on all social channels!**

Select an image from your library or upload a new one.&#x20;

<figure><img src="/files/vZgwCrDEsJfo0meCvSuA" alt="" width="375"><figcaption></figcaption></figure>
{% endtab %}
{% endtabs %}

### Schedule or Publish Your Post

* To Schedule Later:

  * Click *Schedule Later*
  * Choose a date and time
  * Click *Schedule*

  <figure><img src="/files/Kh7D7SeNPfx9JBFGxdGV" alt="" width="375"><figcaption><p>Schedule a Post</p></figcaption></figure>
* To publish the post right away, click *Publish*.

<figure><img src="/files/SPuLaYdqUO7fMvOYcuyT" alt="" width="375"><figcaption></figcaption></figure>

{% hint style="warning" %}
You can connect up to 10 social pages with your Marketing Engine account.&#x20;
{% endhint %}

## FAQs

<details>

<summary>Are there restrictions on an image's aspect ratio?</summary>

Yes! Instagram only supports a range from 4:5 to 1.91:1.

</details>

<details>

<summary>How many images can I include in a single post?</summary>

Instagram supports a maximum of 10 images in a post. X supports a maximum of 4 images per post.&#x20;

</details>


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