Social Campaigns

Overview

Social media is a massive part of any Omnichannel strategy. That’s why it's critical to sync your social media handles with your Marketing Engine. You can create, publish, or schedule the posts directly from the Marketing Engine to your X, Facebook, and LinkedIn business accounts all at once!

How to Create Cross-Channel Social Posts

Before You Get Started

Your social media pages must be linked with your Marketing Engine before performing the following steps! Learn more about connecting your social accounts here: Connect Your Social Accounts

To create a social post, perform the following steps:

1. Click on Campaigns

2. Click Social Post, then click Create Social Post

1. Enter the appropriate fields:

   1. Campaign Name (required)

   2. Campaign Description

   3. Pages Where You Want to Post (required)

   4. Post Type (required)

   5. Post Text (required)

Design Your Post

Post Types

Depending on which post type you select, you will be required to fill out additional fields. To view the required steps for each post type, see the table below:

Text

Text Post with Call to Action

This post type is only available for Facebook, X, and Linkedin.

If you are posting on Facebook, you will be required to add a Call to Action button. In the example above, this post has a button linking users to a renewal page where they can learn more.

Call to Action When Posting on Facebook

If the Call to Action button label is missing, remove the non-Facebook pages from the channel selection field. Once selected, you can add back your other social channel selections.

Carousel

Video

Image

Schedule or Publish Your Post

• To Schedule Later:

  • Click Schedule Later

  • Choose a date and time

  • Click Schedule

  

  Schedule a Post
• To publish the post right away, click Publish.

You can connect up to 10 social pages with your Marketing Engine account.

FAQs

Are there restrictions on an image's aspect ratio?

Yes! Instagram only supports a range from 4:5 to 1.91:1.

How many images can I include in a single post?

Instagram supports a maximum of 10 images in a post. X supports a maximum of 4 images per post.