Email Campaigns

Types of Email Campaigns

There are three different types of email campaigns:

Theme/ Regular

This is the most common type of campaign. Design and customize your content, and choose whether to send it immediately or schedule your campaign for later.

Text

The simplest form of mass email you can send. These campaigns contain only text and have no formatting options.

Automated

Automated emails are sent when triggered by a specific date, event, or contact activity. You can create a custom automation from scratch, or use one of our many pre-built automation campaigns. You learn more about this in the Journey Builder section.

Email Templates

Templates serve as the starting point for any email campaign. The template you use determines the layout of your images and text.

We have a lot of predesigned templates for you to choose from, so if you aren’t good with coding, you’ll still be able to create and send great-looking email campaigns.

Drag-and-drop templates make the process even easier. You can learn more about email templates in the respective section.

Campaign Reports

After you send or publish a campaign, you can monitor its performance in your campaign report. These reports include important metrics such as email opens, reach, clicks, engagement rate, and a lot more.