Email Campaigns

Types of Email Campaigns

There are three different types of email campaigns:

Theme/ Regular

This is the most common type of campaign. Design and customize your content, and choose whether to send it immediately or schedule your campaign for later.

Text

The simplest form of mass email you can send. These campaigns contain only text and have no formatting options.

Automated

Automated emails are sent when triggered by a specific date, event, or contact activity. You can create a custom automation from scratch, or use one of our many pre-built automation campaigns. You learn more about this in the Journey Builder section.

Email Templates

Templates serve as the starting point for any email campaign. The template you use determines the layout of your images and text.

We have a lot of predesigned templates for you to choose from, so if you aren’t good with coding, you’ll still be able to create and send great-looking email campaigns.

Drag-and-drop templates make the process even easier. You can learn more about email templates in the respective section.

Campaign Reports

After you send or publish a campaign, you can monitor its performance in your campaign report. These reports include important metrics such as email opens, reach, clicks, engagement rate, and a lot more.

Email Campaign Dashboard

To go to the Email dashboard page click Campaigns. By default, the first tab is for Email campaigns.

Here you can view all your email campaigns. You can view the status of every campaign under Status. Your Email campaigns can be in these different states:

Campaign States	Definitions
Draft	When a campaign is drafted, but not published, scheduled to be published or in an active state, it is classified as ‘Draft’ and will display the same under Status.
Active	When a campaign is running, its Status is displayed as active.
Completed	Campaigns that have completed their run and aren’t active anymore are classified as Completed.
Scheduled	Campaigns that are scheduled to run at a later time and/ or date are classified as Scheduled.
Recurring	Campaigns that are scheduled to run on multiple days and have already run once.
Paused	Campaigns that have been paused by the user or due to insufficient credits.

You can also view some basic metrics like sent, reach, engagement rate etc. You can also perform the following actions on the campaigns:

Campaign Actions	Description
Edit	To edit a draft campaign.
Resume	To resume a paused campaign.
Clone	To duplicate any campaign
Report	To view the stats of a campaign that has run partially or fully.
View Email	To preview the email of a campaign.
Pause	To pause a schedule/ recurring campaign.
Abort	To abort a schedule/ running/ paused/ recurring campaign.
Delete	To delete a campaign that hasn’t sent any email yet.

Download the Email Campaign Dashboard

To download the dashboard of your email campaigns, click Download Reports. You will have the option to Download as PDF or Download as Excel.