# Email Campaigns

## Types of Email Campaigns

There are three different types of email campaigns:

{% tabs %}
{% tab title="Theme/ Regular" %}
This is the most common type of campaign. Design and customize your content, and choose whether to send it immediately or schedule your campaign for later.
{% endtab %}

{% tab title="Text" %}
The simplest form of mass email you can send. These campaigns contain only text and have no formatting options.
{% endtab %}

{% tab title="Automated" %}
Automated emails are sent when triggered by a specific date, event, or contact activity. You can create a custom automation from scratch, or use one of our many pre-built automation campaigns. You learn more about this in the Journey Builder section.
{% endtab %}
{% endtabs %}

## Email Templates

Templates serve as the starting point for any email campaign. The template you use determines the layout of your images and text.

We have a lot of predesigned templates for you to choose from, so if you aren’t good with coding, you’ll still be able to create and send great-looking email campaigns.

Drag-and-drop templates make the process even easier. You can learn more about email templates in the respective section.

*Campaign Reports*

After you send or publish a campaign, you can monitor its performance in your campaign report.\
These reports include important metrics such as email opens, reach, clicks, engagement rate, and a lot more.

## Email Campaign Dashboard

To go to the Email dashboard page click *Campaigns*. By default, the first tab is for Email campaigns.

<figure><img src="/files/T5XAVFUjcDpUouwAKFDi" alt=""><figcaption></figcaption></figure>

Here you can view all your email campaigns. You can view the status of every campaign under Status. Your Email campaigns can be in these different states:

| Campaign States | Definitions                                                                                                                                                         |
| --------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Draft           | When a campaign is drafted, but not published, scheduled to be published or in an active state, it is classified as ‘Draft’ and will display the same under Status. |
| Active          | When a campaign is running, its Status is displayed as active.                                                                                                      |
| Completed       | Campaigns that have completed their run and aren’t active anymore are classified as Completed.                                                                      |
| Scheduled       | Campaigns that are scheduled to run at a later time and/ or date are classified as Scheduled.                                                                       |
| Recurring       | Campaigns that are scheduled to run on multiple days and have already run once.                                                                                     |
| Paused          | Campaigns that have been paused by the user or due to insufficient credits.                                                                                         |

You can also view some basic metrics like sent, reach, engagement rate etc. You can also perform the following actions on the campaigns:

| Campaign Actions | Description                                                      |
| ---------------- | ---------------------------------------------------------------- |
| Edit             | To edit a draft campaign.                                        |
| Resume           | To resume a paused campaign.                                     |
| Clone            | To duplicate any campaign                                        |
| Report           | To view the stats of a campaign that has run partially or fully. |
| View Email       | To preview the email of a campaign.                              |
| Pause            | To pause a schedule/ recurring campaign.                         |
| Abort            | To abort a schedule/ running/ paused/ recurring campaign.        |
| Delete           | To delete a campaign that hasn’t sent any email yet.             |

## Download the Email Campaign Dashboard

To download the dashboard of your email campaigns, click *Download Reports*. You will have the option to Download as PDF or Download as Excel.


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