# Messaging Campaign Report

## SMS/MMS Campaign Report

To view the report for an individual messaging campaign:

1. Click the *3 dots* 

   <figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcK_6EbblvEAQkq49tId34qyMEsg5_K8OpvVWFpVBmTduQHJ5gLY8SBu03_bDnLsf5dbQheM21bL5r4NydxCoSFbJS2Mb8NCZC5bqc6N7wOjDuO90pMSYrHBnX_3wrSFityS21g?key=lYIuAOJZuDXXpIk3m9tRjyA5" alt=""><figcaption></figcaption></figure>
2. Click *Report* from the dropdown.

<div data-full-width="true"><img src="https://factoreal.com/wp-content/uploads/2022/06/8943324324.png" alt="" width="375"></div>

This opens a detailed report with a summary of important KPIs of the campaign and detailed data about which contacts received or clicked the SMS/MMS.

<figure><img src="/files/A3BZfB5WSJfFVAuuDfdd" alt=""><figcaption></figcaption></figure>

## Definitions

| Keyword                       | Definition                                                                                      |
| ----------------------------- | ----------------------------------------------------------------------------------------------- |
| Total Sent                    | Total recipients who were targeted.                                                             |
| Total Reach/ Delivered        | Total recipients who got the email.                                                             |
| Total Unique Engaged Contacts | Total recipients who either opened or clicked, multiple events one recipient is counted as one. |
| Avg. Engagement Rate          | Unique engaged recipients as a % of the total sent.                                             |
| Skipped                       | Total messages skipped or not sent because they were invalid. Count and % of the total sent.    |
| Filtered                      | Total messages filtered by the carrier with suspicion of spam. Count and % of the total sent.   |
| Failed                        | Total messages that the carrier could not deliver. Count and % of total sent.                   |
| Delivered                     | Total messages that the carrier has delivered. Count and % of tthe otal sent.                   |
| Clicked                       | Total clicks. Count and % of total sent.                                                        |

## Contact Activity

This report the details about the status of each message. Status of a specific recipient can also be searched using the search option.

<figure><img src="/files/gP2xTfHI5A4skqTRsh8E" alt=""><figcaption></figcaption></figure>

There are 4 tabs:

{% tabs %}
{% tab title="All Messages" %}
Shows the status of each recipient’s message.
{% endtab %}

{% tab title="Clicked" %}
Details of the clicks received.
{% endtab %}

{% tab title="Skipped" %}
Details of the messages skipped.
{% endtab %}

{% tab title="Failed" %}
Details of messages failed.
{% endtab %}
{% endtabs %}


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