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  • SMS/MMS Campaign Report
  • Definitions
  • Contact Activity

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  1. Marketing Engine
  2. Campaigns
  3. Messaging Campaigns

Messaging Campaign Report

Last updated 3 months ago

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SMS/MMS Campaign Report

To view the report for an individual messaging campaign:

  1. Click the 3 dots

  2. Click Report from the dropdown.

This opens a detailed report with a summary of important KPIs of the campaign and detailed data about which contacts received or clicked the SMS/MMS.

Definitions

Keyword
Definition

Total Sent

Total recipients who were targeted.

Total Reach/ Delivered

Total recipients who got the email.

Total Unique Engaged Contacts

Total recipients who either opened or clicked, multiple events one recipient is counted as one.

Avg. Engagement Rate

Unique engaged recipients as a % of the total sent.

Skipped

Total messages skipped or not sent because they were invalid. Count and % of the total sent.

Filtered

Total messages filtered by the carrier with suspicion of spam. Count and % of the total sent.

Failed

Total messages that the carrier could not deliver. Count and % of total sent.

Delivered

Total messages that the carrier has delivered. Count and % of tthe otal sent.

Clicked

Total clicks. Count and % of total sent.

Contact Activity

This report the details about the status of each message. Status of a specific recipient can also be searched using the search option.

There are 4 tabs:

Shows the status of each recipient’s message.

Details of the clicks received.

Details of the messages skipped.

Details of messages failed.

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