Our Recommendation

We recommend incorporating an organizational sponsor(s) throughout the virtual assistant with creative assets to increase their presence and overall partnership. When implemented correctly, engagement metrics are available to the sponsor to demonstrate their value.

Examples We Love

Header Ad Placement

Value of a Header Ad Placement

• Your chat's header can include a sponsor's logo throughout the user experience.

• The sponsor's logo will sit outside the conversation and will not be associated to a specific topic.

• The header can be clickable and link to a sponsor page.

If the user is linked out to a URL by clicking the chat header image, be sure to include the link in the following format to ensure tracking occurs:

https://satisfi2.com/ebm/go?company_id=YOUR COMPANY ID&asset_id=PAGE ID&asset_type_id=14&metadata_group=url_click_tracking&metadata_key=chat_page_header&url=YOUR SPONSOR URL

If you need assistance identifying your company ID or page ID let us know! Feel free to use your own UTMs too if preferred.

Examples

Welcome Message Ad Placement

Value of a Welcome Message Ad Placement

• You are able to promote a sponsor directly in your welcome message. This could include text or a media asset.

• Button and quick reply options are available to further promote sponsored activities.

Examples

Response Ad Placement

Value of an Answer Ad Placement

• You can mention your Partners or Sponsors in any number of chat responses.

• A response can include either a static image or video asset if needed.

• The image can link out to sponsored content.

Example

Background Skin Placement

Value of a Background Skin Placement

• This background skin shows prominently at the chat opening.

• The skin will be present throughout the experience.

• You can use either a static image or gif.

Example

Trivia Correct Answer Placement

Value of a Correct Answer Placement

• This would be visible on all questions.

• This would be present throughout the trivia experience!

• You can use either a static image or gif, as well as text.

Example

FAQs

Can I create custom responses for our sponsors?

You can; however, users aren't typically looking for information on sponsors within chat experiences (ex. tell me about XYZ company). A better opportunity to showcase sponsors would be to add content in relevant responses.

For example, when users ask about premium club space rentals during team home games, it provides a relevant response about the club space AND showcases the XYZ company logo. Link out the sponsor's website via a photo or button and those website clicks can be tracked in your data.

How can I provide projected traffic numbers to potential sponsors?

If you are linking out a sponsor's website via a button/quick reply, you can track traffic to those pages in the URL Link-Outs report.

If the user is linked out to a URL by clicking the chat header image, be sure to include the link in the following format to ensure tracking occurs:

https://satisfi2.com/ebm/go?company_id=YOUR COMPANY ID&asset_id=PAGE ID&asset_type_id=14&metadata_group=url_click_tracking&metadata_key=chat_page_header&url=YOUR SPONSOR URL

If you need assistance identifying your company ID or page ID let us know! Feel free to use your own UTMs too if preferred.

How do I determine where I should incorporate sponsors in the chat?

If you've identified key sponsor prospects, find high-trafficked responses associated with that brand within your data.

For example, if you were pursuing a sponsorship deal with a soda company, you could have sponsored content not only in a soda response but also in all F&B responses/welcome messages/etc. to boost views. Once you've selected responses to target, you can measure future traffic estimates based on past data.

For bigger partners, you might want to incorporate them in the header, welcome message or background skin.