Email Campaign Report
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After you send or publish a campaign, you can monitor its performance in your campaign report. These reports include important metrics such as email opens, reach, clicks, engagement rate, and a lot more.
Prerequisites:
Before you can create a campaign, you’ll need an audience or contacts. You can learn more about audience creation and contact management in the respective sections.
Be sure to verify your email’s domain before you send your first email.
When in your dashboard, click Campaigns. By default, the first tab is for Email campaigns.
Find the campaign you'd like to review and hover over the three dots to the right of the campaign. Select Report.
Here you can view a detailed report with a summary of important KPIs of the campaign and data about which contacts received, opened, or clicked the email.
The definitions of important report metrics are below:
Total Sent
Total recipients who were targeted.
Total Reach/Delivered
Total recipients who got the email.
Total Unique Engaged Contacts
Total recipients who either opened or clicked, multiple events one recipient is counted as one.
Average Engagement Rate
Unique engaged recipients as a % of the total sent.
Opened
Total opens. Count and % of the total sent.
Unique Opened
Unique recipients who opened an email. Multiple opens of a recipient are counted once. Count and % of the total sent.
Clicked
Total clicks. Count and % of the total sent.
Unique Clicked
Unique recipients who clicked. Multiple clicks of a recipient are counted once. Count and % of the total sent.
Soft Bounced
Number of emails that were not delivered due to temporary reasons. Count and % of the total sent.
Hard Bounced
Number of emails which were not delivered due to permanent reasons. Count and % of the total sent.
Unsubscribed
Number of recipients who unsubscribed from this campaign’s unsubscribe link. Count and % of the total sent.
Skipped
Non-existent email IDs (or email domains).
Dropped
Your sender email ID has likely been marked spam or unsubscribed by the recipient.
