# Email Campaign Report

## Overview

After you send or publish a campaign, you can monitor its performance in your campaign report.\
These reports include important metrics such as email opens, reach, clicks, engagement rate, and a lot more.

{% hint style="info" %}
**Prerequisites:**

* Before you can create a campaign, you’ll need an audience or contacts. You can learn more about audience creation and contact management in the respective sections.
* Be sure to verify your email’s domain before you send your first email.
  {% endhint %}

## View Individual Email Campaign Report

1. When in your dashboard, click *Campaigns*. By default, the first tab is for Email campaigns.

<div data-full-width="true"><figure><img src="https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2Fefqd2ztLjeCKLR3JSOoD%2Fimage.png?alt=media&#x26;token=a7f7f865-b40a-4ac6-a51f-14d3a77acad8" alt=""><figcaption></figcaption></figure></div>

2. Find the campaign you'd like to review and hover over the three dots to the right of the campaign. Select *Report.*

<div data-full-width="true"><figure><img src="https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2FSN6Nzb9SOaIFqgxH1wyO%2Fimage.png?alt=media&#x26;token=f020ba87-97b5-4b5e-bb33-de1a1dbaf560" alt=""><figcaption></figcaption></figure></div>

3. Here you can view a detailed report with a summary of important KPIs of the campaign and data about which contacts received, opened, or clicked the email.&#x20;

   <div data-full-width="true"><figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfWXNeQ2V_qTATAROYYLtEaeitTJ5r-IovFXut_4pyhBGDLihqPkJUbKWJgjo9DgPRf-s48C5xeZAspJBTmkud6swQSmiZh5-kroYBKYiz1U9hzh-aRcbLlhRG-fcn9cxJDk8Xo5Q?key=lYIuAOJZuDXXpIk3m9tRjyA5" alt=""><figcaption></figcaption></figure></div>

The definitions of important report metrics are below:&#x20;

| Key Terms                     | Definitions                                                                                                           |
| ----------------------------- | --------------------------------------------------------------------------------------------------------------------- |
| Total Sent                    | Total recipients who were targeted.                                                                                   |
| Total Reach/Delivered         | Total recipients who got the email.                                                                                   |
| Total Unique Engaged Contacts | Total recipients who either opened or clicked, multiple events one recipient is counted as one.                       |
| Average Engagement Rate       | Unique engaged recipients as a % of the total sent.                                                                   |
| Opened                        | Total opens. Count and % of the total sent.                                                                           |
| Unique Opened                 | Unique recipients who opened an email. Multiple opens of a recipient are counted once. Count and % of the total sent. |
| Clicked                       | Total clicks. Count and % of the total sent.                                                                          |
| Unique Clicked                | Unique recipients who clicked. Multiple clicks of a recipient are counted once. Count and % of the total sent.        |
| Soft Bounced                  | Number of emails that were not delivered due to temporary reasons. Count and % of the total sent.                     |
| Hard Bounced                  | Number of emails which were not delivered due to permanent reasons. Count and % of the total sent.                    |
| Unsubscribed                  | Number of recipients who unsubscribed from this campaign’s unsubscribe link. Count and % of the total sent.           |
| Skipped                       | Non-existent email IDs (or email domains).                                                                            |
| Dropped                       | Your sender email ID has likely been marked spam or unsubscribed by the recipient.                                    |