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General Formatting

With any formatting need (paragraph breaks, bold, etc.) use #MARKDOWN for the best presentation. To format content, you will need to work in code view. Always review your updates once published to your chat.

If you'd like to adjust the font size in all or a portion of a specific response, apply the following in code view:

<span style="font-size: 12px;">YOUR TEXT</span>

Add spacing by using the enter key.

Add the following within a response to center your text:

<div align="center">
YOUR TEXT
</div>

Limit responses to 3-4 sentences so that the user can easily read the chat's responses.

There is no strict character limit; however, we recommend staying around 300 to eliminate excess scroll for the end user.

Add **around the part of the sentence.

Add _ to the beginning of the text and to the end.

Add *** around the part of the sentence.

Within the response copy's code view, you’ll format the contact information as follows:

[555-123-4567](tel:555-123-4567) 
[555-123-4567, option 2](tel:5551234567,2)

Within the response copy's code view, you’ll format the contact information as follows:

Facebook Messenger Formatting Requirements

  • The response copy must not exceed 600 characters.

  • A button name cannot be longer than 20 characters.

  • Facebook will only support up to 3 buttons in a single response.

  • A quick reply name cannot be longer than 20 characters.

  • Facebook will only support 10 quick replies in a single response.

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