General Formatting

With any formatting need (paragraph breaks, bold, etc.) use #MARKDOWN for the best presentation. To format content, you will need to work in code view. Always review your updates once published to your chat.

Font Size

If you'd like to adjust the font size in all or a portion of a specific response, apply the following in code view:

<span style="font-size: 12px;">YOUR TEXT</span>

Example

Line Breaks

Add spacing by using the enter key.

Example

Center Text

Add the following within a response to center your text:

<div align="center">
YOUR TEXT
</div>

Example

Length

Limit responses to 3-4 sentences so that the user can easily read the chat's responses.

Character Limits

There is no strict character limit; however, we recommend staying around 300 to eliminate excess scroll for the end user.

Header

Add the following within a response to create a response header:

<H2>HEADER TEXT</H2>

Example

Bold

Add **around the part of the sentence.

Example

Italics

Add _ to the beginning of the text and to the end.

Example

Bold + Italics

Add *** around the part of the sentence.

Example

Hyperlinks

Ensure your content type is set to "MARKDOWN" and not "TEXT" or "HTML. Add the following formatting to your link [Visit Google](https://google.com)

It is important to include the full link with "https://" unless adding an app deep link.

Example

Phone Numbers

Within the response copy's code view, you’ll format the contact information as follows:

[555-123-4567](tel:[phone]) 
[555-123-4567, option 2](tel:[phone],2)

Example

Emails

Within the response copy's code view, you’ll format the contact information as follows:

[[email protected]](mailto:[email protected])

Examples

Facebook Messenger Formatting Requirements

• The response copy must not exceed 600 characters.

• A button name cannot be longer than 20 characters.

• Facebook will only support up to 3 buttons in a single response.

• A quick reply name cannot be longer than 20 characters.

• Facebook will only support 10 quick replies in a single response.