# Create a Audience Using Marketing Engine Take the following action to create an audience: 1. Go to *Segments, Audience*, and click on the button *Create Audience*

2. Click on the *Marketing Engine* tab. Select an audience type/filter.

3. Click the *user attributes* field, and select one attribute. We will select *Location* for this example. I selected people living in a specific city (New York City). Once done, click the green checkmark.

4. Add additional filters as needed. Once complete, hit *Apply.*