Create a Audience Using Marketing Engine

Take the following action to create an audience:

1. Go to Segments, Audience, and click on the button Create Audience

1. Click on the Marketing Engine tab. Select an audience type/filter.

1. Click the user attributes field, and select one attribute. We will select Location for this example. I selected people living in a specific city (New York City). Once done, click the green checkmark.

1. Add additional filters as needed. Once complete, hit Apply.