# Best Practices

## Examples We Love

### Minnesota Wild: Star Wars Night 

![](/files/pNeAbAucSx42g4UM5FdF)![](/files/miXMbUJN2nYsNOf9c9Oa)

**Why We Love It:** To maximize the impact of a promotion, create a dedicated response specifically for the FEVO offer, in addition to integrating it into the primary promotions response. A separate, targeted response allows for greater clarity and emphasis on the FEVO offer, enhancing user engagement. 

{% hint style="info" %}
The best results are achieved when this dedicated response is trained to trigger based on precise user inputs, ensuring that users who express specific interest receive a relevant, clear call to action.

**Example:**

* How can I buy tickets for the star wars night?
* When is the star wars night?
* Who are the Wild playing on Star Wars Night?
  {% endhint %}

***

### Pittsburgh Penguins: Casamigos Club

### ![](/files/PcgiCtn2MbDRvDx0wm4Z)![](/files/TojfZ6XAJHAHyEqFIup4)

**Why We Love It:** For FEVO offers related to a specific premium space, create a dedicated response for that space. Additionally, consider adding a button to the main premium space response for easy access.


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