# Best Practices

## Examples We Love

### Minnesota Wild: Star Wars Night 

![](https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2FbYL3JwDbxT3zo2uUhbE1%2F17.png?alt=media\&token=468d50b3-c32e-481c-81e9-dbd4f5cb1c2c)![](https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2FO1SNUQNONyWzUhqJ7GVd%2F18.png?alt=media\&token=80d1a103-0a28-4c20-92ac-ada9dd9cb267)

**Why We Love It:** To maximize the impact of a promotion, create a dedicated response specifically for the FEVO offer, in addition to integrating it into the primary promotions response. A separate, targeted response allows for greater clarity and emphasis on the FEVO offer, enhancing user engagement. 

{% hint style="info" %}
The best results are achieved when this dedicated response is trained to trigger based on precise user inputs, ensuring that users who express specific interest receive a relevant, clear call to action.

**Example:**

* How can I buy tickets for the star wars night?
* When is the star wars night?
* Who are the Wild playing on Star Wars Night?
  {% endhint %}

***

### Pittsburgh Penguins: Casamigos Club

### ![](https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2Ft13OjargbUWa2Yx9kLOr%2FPhone%20Demo%20Template%20\(12\).png?alt=media\&token=d4030c20-5406-4eed-b892-d13f403e58ad)![](https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2F3pQnZbevcreNUEEHdeQA%2F19.png?alt=media\&token=d0e6ab5d-cd67-4314-a08b-674cf681bdc0)

**Why We Love It:** For FEVO offers related to a specific premium space, create a dedicated response for that space. Additionally, consider adding a button to the main premium space response for easy access.