Best Practices for SMS Campaigns

Marketing Engine helps you to avoid unexpected charges and maximize the campaign performance. Please refer to the below poinst for your reference.

1. Preview Character Count & Units: Always review the messaging unit count shown in the UI — slight adjustments in length can reduce overall cost.

2. Avoid Unicode Where Possible: Emojis and special characters trigger Unicode encoding, reducing how much can fit in a single unit. Stick to plain text when possible.

3. Use Short, Action-Oriented Language: Keep messages concise with a clear CTA (e.g., “Buy Tickets,” “Claim Offer”).

4. Shorten URLs: Use shortened links to reduce character count and enable click tracking. This is especially important when promoting ticket sales, offers, or landing pages.

5. Schedule Sends Strategically: Target ideal engagement windows (like late mornings or early evenings) to improve performance and avoid resends.

6. Monitor Message Logs Post-Send: Review delivery reports and message breakdowns by unit to optimize future campaigns and manage cost transparency.