> For the complete documentation index, see [llms.txt](https://docs.satisfilabs.com/resource-center/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.satisfilabs.com/resource-center/marketing-engine/journeys/whatsapp-journey.md).

# WhatsApp Journey

{% hint style="danger" %}
Starting April 1st, 2025, WhatsApp will pause the sending of marketing messages to users with U.S. phone numbers. Meta, WhatsApp's parent company, has stated that this decision aims to maintain the health of the WhatsApp ecosystem in the U.S., where the platform is rapidly growing but still in its early stages.

This means businesses will no longer be able to send marketing communications via WhatsApp to U.S. users. This change applies specifically to users with U.S. phone numbers; sending marketing messages to users in other countries or regions remains unaffected.

Please reach out to your Account Manager if you have any questions. 
{% endhint %}

WhatsApp is another potent marketing channel with attributes similar to that of SMS. The only difference is that WhatsApp will allow you to create more compelling messages to engage your customers.

Build journeys to engage your customers with custom message templates. You can build templates for your specific campaign requirement with Satisfi Lab’s WhatsApp template builder and monitor campaign performance in the journey dashboard.

This section will cover the different parts of WhatsApp marketing from setting up sender numbers, building journeys, and analyzing data.


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