> For the complete documentation index, see [llms.txt](https://docs.satisfilabs.com/resource-center/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.satisfilabs.com/resource-center/marketing-engine/segments/audience/create-a-meta-audience.md).
# Create a Meta Audience
## User Attributes Based
Take the following action to create an audience:
1. Go to *Segments, Audience*, and click on the button *Create Audience*
2. Click on the *Meta* tab. Click on the *User Attribute* selection in the dropdown. Two conditions are defined as default.
3. Click the *user attributes* field, and select one attribute. We will select *Location* for this example. I selected *People living in or recently in this location* and included a specific city (Boston).
4. Hit Apply once complete.
## Custom Audience
In certain instances, you may require a more custom audience.
1. Under the Select Audience type dropdown, select *Custom Audience*.
2. Select the following:
1. Custom Audience Source
2. Pixel/Page/Profile
3. Event
4. Retention Period (when applicable)
3. Hit Apply once complete.
