# Create a Meta Audience

## User Attributes Based

Take the following action to create an audience:

1. Go to *Segments, Audience*, and click on the button *Create Audience*

<div data-full-width="true"><figure><img src="/files/EiZ1dwt9G4ZV4fLQB0tw" alt=""><figcaption></figcaption></figure></div>

2. Click on the *Meta* tab. Click on the *User Attribute* selection in the dropdown. Two conditions are defined as default.

<figure><img src="/files/GZRqcJZOFaGAdPow1vhg" alt=""><figcaption></figcaption></figure>

3. Click the *user attributes* field, and select one attribute. We will select *Location* for this example. I selected *People living in or recently in this location* and included a specific city (Boston).&#x20;

<figure><img src="/files/J53WBxqJasKoazFYdTUg" alt="" width="375"><figcaption></figcaption></figure>

4. Hit Apply once complete.&#x20;

<figure><img src="/files/7YwxQv8ZYtysDD6sxj8F" alt="" width="375"><figcaption></figcaption></figure>

## Custom Audience

In certain instances, you may require a more custom audience.&#x20;

1. Under the Select Audience type dropdown, select *Custom Audience*.&#x20;

<figure><img src="/files/zenU99t6FtwrXmA6NQGs" alt="" width="375"><figcaption></figcaption></figure>

2. Select the following:
   1. Custom Audience Source
   2. Pixel/Page/Profile
   3. Event
   4. Retention Period (when applicable)
3. Hit Apply once complete.&#x20;


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