Create a Meta Audience

User Attributes Based

Take the following action to create an audience:

1. Go to Segments, Audience, and click on the button Create Audience

1. Click on the Meta tab. Click on the User Attribute selection in the dropdown. Two conditions are defined as default.

1. Click the user attributes field, and select one attribute. We will select Location for this example. I selected People living in or recently in this location and included a specific city (Boston).

1. Hit Apply once complete.

Custom Audience

In certain instances, you may require a more custom audience.

1. Under the Select Audience type dropdown, select Custom Audience.

1. Select the following:

   1. Custom Audience Source

   2. Pixel/Page/Profile

   3. Event

   4. Retention Period (when applicable)

2. Hit Apply once complete.