# Best Practices
To maximize the benefits of In-Chat Ticket Commerce, consider implementing the following strategies:
## Promote In-Chat
Drive traffic to your Ticket Commerce feature by utilizing buttons and quick replies to increase visibility. For example, adding a "Buy Tickets" button/quick reply to the welcome message prompts users to explore ticket options, including single event/game tickets.
 
## In-Person Placement
Increase feature visibility by adding on-site signage to direct visitors to the ticket purchase flow. Signage outside entry points and the venue will help reduce staffing needs and long ticket purchase lines at the box office.
Ticket Commerce Feature Accessed Through SMS and a QR Code Outside the Stadium
## Custom Pop-Up Button & Prompt Bubble
Redesign your pop-up button to promote your Ticket Commerce feature! Including a prompt bubble to further encourage interaction.
Customize Your Pop-Up Button & Add a Prompt Bubble to Encourage Engagement
## Offer the Best Ticket Options
Include a "Best Available" or "Premium" ticket sales option to encourage users to purchase premium tickets.
 
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