# Best Practices

## **Our Recommendations**

### **Keep Users Engaged**

{% tabs %}
{% tab title="Why it Helps" %}
Including images can make the chatbot interface more appealing and retain user attention compared to text. A visually captivating chatbot can enhance the overall user experience, making interactions more pleasant and memorable.
{% endtab %}

{% tab title="Examples" %}
![](https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2F9F1Icr5aK6NCMhnyIQOl%2FTSS%20gif.gif?alt=media\&token=544747da-dc9b-4d34-a835-85dddfebee2a)     ![](https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2F0kMfpCI3ulV28Di9iwHZ%2Fimage.png?alt=media\&token=f10ecef8-7c76-4056-8307-7ff0993654c2)
{% endtab %}
{% endtabs %}

### **Connect Emotionally**&#x20;

{% tabs %}
{% tab title="Why it Helps" %}
Images have the power to evoke emotions. By choosing the right visuals, your chatbot can connect on a more personal level with users.
{% endtab %}

{% tab title="Examples" %}
&#x20; ![](https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2FsRPOMHAJfrDuq8ho7X3j%2Fimage.png?alt=media\&token=12f67689-467c-45e6-89ec-fda74d8a3db1)     ![](https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2FLHeogwnDBSWf7z8ruba1%2Fimage.png?alt=media\&token=a7cf65a3-ec8c-4b7a-8543-90b0ae543a93)
{% endtab %}
{% endtabs %}

### **Diversify Content Representation**

{% tabs %}
{% tab title="Why it Helps" %}
Some information is inherently visual, such as maps, charts, or product images. Displaying this content through images can make your chatbot more informative and helpful.
{% endtab %}

{% tab title="Examples" %}
![](https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2Fp4Sbq55hCuj0GUniXTeK%2Frockies%20hat.png?alt=media\&token=3b195bbd-98ba-46fc-84d4-c7af3bf16c56)     ![](https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2FKkyvbiyxb9c1Vx3292CL%2Fimage.png?alt=media\&token=91e82b8e-da9b-4550-a9f7-5d74f266c114)
{% endtab %}
{% endtabs %}

### **Assist Visual Learners**

{% tabs %}
{% tab title="Why it Helps" %}
Visuals can play a functional role by guiding users through complex instructions, such as taking advantage of an offer or accessing their event tickets.&#x20;
{% endtab %}

{% tab title="Examples" %}
&#x20;<img src="https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2FnSOTvcJd6YvRx8pogrJj%2Foffer%20image.png?alt=media&#x26;token=acf40ff4-df79-41e5-9ae3-5fb6067081a6" alt="" data-size="original">   ![](https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2Fb1XKoLdAmstUkjBS48m9%2Fadd%20user%20gif.gif?alt=media\&token=e77a3b5a-85fb-4694-a233-ff2ee1ed2acb)
{% endtab %}
{% endtabs %}

### **Add Personality**

{% tabs %}
{% tab title="Why it Helps" %}
Create a voice for your chat! Organizations have used mascots, created fictional characters, and images of real people to make the chat experience feel more humanized. We recommend that the same brand voice is carried out throughout the chat experience (images, text, etc.)

Images don't only have to be used to provide information. Add fun, engaging rich media to create your distinct brand voice in the chat.&#x20;
{% endtab %}

{% tab title="Examples" %}
![](https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2FO7sRWXqsTex4fdv0isGM%2Fimage.png?alt=media\&token=dd99b4f0-5da5-4beb-b326-6d65dd0ff26a)     ![](https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2FwtrUiNKl3bKt1TGGvAka%2Fimage.png?alt=media\&token=a9b351c0-7a68-48c3-be9d-5284a74eea96) ![](https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2F7zUs955ieTMFYVm0bQ6y%2Fcfp%20gif.gif?alt=media\&token=d791430d-ffe2-43b9-8aef-4c5ea7f5431d)     ![](https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2F4jNKZg3gUgP0R06L1thU%2Fokc%20thunder%20no%20response.gif?alt=media\&token=e0f62a0b-0dc7-454e-8a5d-191a7478d53d)

{% endtab %}
{% endtabs %}

### **Highlight Your Sponsors & Promotions**

{% tabs %}
{% tab title="Why it Helps" %}
Highlighting sponsors in images enhances your brand's credibility and provides valuable exposure for sponsors. Don't forget to highlight your own promotions and products to help increase revenue opportunities.
{% endtab %}

{% tab title="Examples" %}
&#x20;![](https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2FcMeeXqrqHo6YRXBtTovU%2Fimage.png?alt=media\&token=5cb7c006-1a2d-4f60-8166-37c7c395a593)     ![](https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2F1472dZ6cvYlpktB39xwt%2Fimage.png?alt=media\&token=4c48345e-7a14-4d56-a89f-a8ba2904d623)
{% endtab %}
{% endtabs %}
