Craft Compelling Email Pre-Header Text
What is Pre-Header Text?
Pre-header text is the short line of text that appears below the subject line in an email. Often underestimated, it plays a pivotal role in capturing attention and encouraging action. By crafting compelling pre-header text, you can significantly improve the open rates of your emails and drive engagement with your target audience.
Pre-header text can be a powerful tool to:
Grab Attention: Quickly convey the value proposition or key benefit of the email.
Provide Context: Set the stage for the content and encourage recipients to open the email.
Improve Deliverability: A well-crafted pre-header can help your emails avoid spam filters.
Our Recommendations
Be Concise: Keep it short and sweet. Ideally, aim for 1-2 lines.
Create Urgency: Use action-oriented language to encourage immediate opening.
Highlight Benefits: Focus on the value the email offers to the recipient.
Match Subject Line: Ensure the pre-header text complements the subject line.
Test and Optimize: Experiment with different variations to see what works best.
Examples
Subject Line: Game Day is Here!
Pre-header: Don't miss a moment of the action. Watch live or get highlights.
Subject Line: New Kits Now Available
Pre-header: Show your team spirit with our latest gear. Shop now!
Subject Line: Fan Meet-and-Greet
Pre-header: Get up close and personal with your favorite players. Limited spots available.
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