Craft Compelling Email Pre-Header Text

What is Pre-Header Text?

Pre-header text is the short line of text that appears below the subject line in an email. Often underestimated, it plays a pivotal role in capturing attention and encouraging action. By crafting compelling pre-header text, you can significantly improve the open rates of your emails and drive engagement with your target audience.

Pre-header text can be a powerful tool to:

• Grab Attention: Quickly convey the value proposition or key benefit of the email.

• Provide Context: Set the stage for the content and encourage recipients to open the email.

• Improve Deliverability: A well-crafted pre-header can help your emails avoid spam filters.

Our Recommendations

• Be Concise: Keep it short and sweet. Ideally, aim for 1-2 lines.

• Create Urgency: Use action-oriented language to encourage immediate opening.

• Highlight Benefits: Focus on the value the email offers to the recipient.

• Match Subject Line: Ensure the pre-header text complements the subject line.

• Test and Optimize: Experiment with different variations to see what works best.

Examples

Sports

Subject Line: Game Day is Here!

Pre-header: Don't miss a moment of the action. Watch live or get highlights.

---

Subject Line: New Kits Now Available

Pre-header: Show your team spirit with our latest gear. Shop now!

---

Subject Line: Fan Meet-and-Greet

Pre-header: Get up close and personal with your favorite players. Limited spots available.

B2B

Ecommerce