# Craft Compelling Email Pre-Header Text

## What is Pre-Header Text?

Pre-header text is the short line of text that appears below the subject line in an email. Often underestimated, it plays a pivotal role in capturing attention and encouraging action. By crafting compelling pre-header text, you can significantly improve the open rates of your emails and drive engagement with your target audience.

Pre-header text can be a powerful tool to:

* Grab Attention: Quickly convey the value proposition or key benefit of the email.
* Provide Context: Set the stage for the content and encourage recipients to open the email.
* Improve Deliverability: A well-crafted pre-header can help your emails avoid spam filters.

## Our Recommendations

* Be Concise: Keep it short and sweet. Ideally, aim for 1-2 lines.
* Create Urgency: Use action-oriented language to encourage immediate opening.
* Highlight Benefits: Focus on the value the email offers to the recipient.
* Match Subject Line: Ensure the pre-header text complements the subject line.
* Test and Optimize: Experiment with different variations to see what works best.

## Examples

{% tabs %}
{% tab title="Sports" %}
Subject Line: Game Day is Here!

Pre-header: Don't miss a moment of the action. Watch live or get highlights.

***

Subject Line: New Kits Now Available

Pre-header: Show your team spirit with our latest gear. Shop now!

***

Subject Line: Fan Meet-and-Greet

Pre-header: Get up close and personal with your favorite players. Limited spots available.
{% endtab %}

{% tab title="B2B" %}
Subject Line: New Product Launch

Pre-header: Introducing our innovative solution to \[problem].

***

Subject Line: Case Study: \[Client Name]

Pre-header: See how we helped \[client name] achieve \[result].

***

Subject Line: Limited-Time Offer

Pre-header: Get \[discount] on your next \[service]. Act fast!
{% endtab %}

{% tab title="Ecommerce" %}
Subject Line: Flash Sale: Up to 50% Off

Pre-header: Don't miss our biggest sale of the year. Shop now!

***

Subject Line: New Arrivals: \[Product Category]

Pre-header: Discover the latest trends in \[product category].

***

Subject Line: Free Shipping on Orders Over \[Amount]

Pre-header: Enjoy free shipping on your next purchase.
{% endtab %}
{% endtabs %}