# Audience Filters/Segments

## Overview

The Marketing Engine has filters for creating an audience that will be a part of your marketing campaign. You can customize the audience to every intricate factor to make the segmentation and targeting more effective.

## Marketing Engine Filters/Sub-Filters

There are a number of filter categories to choose from. Each filter has multiple sub-filters that you can select to tweak your audience further. You can choose sub-filters from all these filters and select *Apply* to segment your audience. Listed below are popular filters used; however, explore all filter options when creating an audience and choose the best filter for you. 

### Contact Attributes

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Contact Attributes lists all standard and custom contact attributes allowing you to filter contacts based on specific values. For example:&#x20;

* If you have classified a specific set of people in your contacts under Tags, you can use the Tags attribute to build them as an audience for a campaign that is tailored to rake in interest from people under the same Tags.

Available sub-attributes include:

| DoB                 | Email Domain        | Gender           | Location         |
| ------------------- | ------------------- | ---------------- | ---------------- |
| Created On          | Updated On          | First Name       | Last Name        |
| WhatsApp # Opted In | Age                 | Zipcode          | Interest         |
| Tags                | Phone               | Email            | City             |
| State               | Country             | Double Opt-In    | Company          |
| Paying Customer     | Original Source     | Added By         | Education        |
| Occupation          | SMS Consent         | LTV              | WhatsApp Consent |
| Order ID            | Order Date          | Order Status     | Order Value      |
| Product Name        | Product Quantity    | Product Variant  | Product Price    |
| Order Mobile #      | Order Mailing Addr. | Order Zipcode    | Order State      |
| Order Country       | Order Source        | Current Location | Language         |
| Language Pref.      | Year of Order       | Package Type     | Product Interest |

### Email Activity

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In Email Activity, you can select one of two attributes: Status or Event Date. The sub-fields are broken out below:

#### Status

| Delivered  | Clicked     | Opened        |
| ---------- | ----------- | ------------- |
| Failed     | Skipped     | Not Delivered |
| Not Opened | Not Clicked |               |

#### Event Date

| When | Occurance | Date Selection |
| ---- | --------- | -------------- |

### Web Activity

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In Web Activity, you have two sub-filters (websites and event date). These filters are based on the contact's web activity. For example:

* You can filter contacts who have visited your website and clicked a page that you specified.
* You can filter contacts who have submitted a form in your email campaign or journey process (the forms have to be created using the Marketing Engine).

### Online Store Activity

<figure><img src="https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2FADHtqXQIPWCYgriFKDtz%2Fimage.png?alt=media&#x26;token=ec470157-3f32-435a-94e1-baf42dd8cba2" alt="" width="375"><figcaption></figcaption></figure>

In this section, you have 5 sub-filters. These filters are actions that the users have performed in the cart.

For example:

* You can filter contacts that purchased a particular product.
* You can filter contacts based on their cart value. Using an option from this will narrow down the audience further by their shopping cart activity. For example, if you choose Cart Value and specify a value to narrow down people who only have items worth the specified value in their cart.

You can select one of the sub-fields broken out below:

| Product Purchased | Order Status   | Order ID |
| ----------------- | -------------- | -------- |
| Order Amount      | Last Purchased |          |

### List Activity

This filters the contacts based on if or not they’re present in a specified list. If Lists are already created, you choose them after selecting the filter. Activity you can filter contacts who are:

* Part of a specified list.
* Are not a part of a specified list.

### WhatsApp

You can filter your contacts based on the way your users have interacted with your notification templates and based on the delivery status of that notification template for your contacts

For example:

* Filtering could be done based on a notification’s CTA being Clicked or the Quick Reply Button in your template being clicked.
* Filtering could be done based on whether the notification was read or not, delivered or not, and if it failed or skipped.

You can select one of two attributes: Status or Event Date. The sub-fields are broken out below:

#### Status

| Delivered | Sent        | Clicked       |
| --------- | ----------- | ------------- |
| Failed    | Skipped     | Not Delivered |
| Replied   | Not Clicked | Read          |

#### Event Date

| When | Occurance | Date Selection |
| ---- | --------- | -------------- |

## Meta Filters

For information on filtering a new Meta filter, click the page link below:

{% content-ref url="create-a-meta-audience" %}
[create-a-meta-audience](https://docs.satisfilabs.com/resource-center/marketing-engine/segments/audience/create-a-meta-audience)
{% endcontent-ref %}