Audience Filters/Segments
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The Marketing Engine has filters for creating an audience that will be a part of your marketing campaign. You can customize the audience to every intricate factor to make the segmentation and targeting more effective.
There are a number of filter categories to choose from. Each filter has multiple sub-filters that you can select to tweak your audience further. You can choose sub-filters from all these filters and select Apply to segment your audience. Listed below are popular filters used; however, explore all filter options when creating an audience and choose the best filter for you.
Contact Attributes lists all standard and custom contact attributes allowing you to filter contacts based on specific values. For example:
If you have classified a specific set of people in your contacts under Tags, you can use the Tags attribute to build them as an audience for a campaign that is tailored to rake in interest from people under the same Tags.
Available sub-attributes include:
DoB
Email Domain
Gender
Location
Created On
Updated On
First Name
Last Name
WhatsApp # Opted In
Age
Zipcode
Interest
Tags
Phone
City
State
Country
Double Opt-In
Company
Paying Customer
Original Source
Added By
Education
Occupation
SMS Consent
LTV
WhatsApp Consent
Order ID
Order Date
Order Status
Order Value
Product Name
Product Quantity
Product Variant
Product Price
Order Mobile #
Order Mailing Addr.
Order Zipcode
Order State
Order Country
Order Source
Current Location
Language
Language Pref.
Year of Order
Package Type
Product Interest
In Email Activity, you can select one of two attributes: Status or Event Date. The sub-fields are broken out below:
Delivered
Clicked
Opened
Failed
Skipped
Not Delivered
Not Opened
Not Clicked
When
Occurance
Date Selection
In Web Activity, you have two sub-filters (websites and event date). These filters are based on the contact's web activity. For example:
You can filter contacts who have visited your website and clicked a page that you specified.
You can filter contacts who have submitted a form in your email campaign or journey process (the forms have to be created using the Marketing Engine).
In this section, you have 5 sub-filters. These filters are actions that the users have performed in the cart.
For example:
You can filter contacts that purchased a particular product.
You can filter contacts based on their cart value. Using an option from this will narrow down the audience further by their shopping cart activity. For example, if you choose Cart Value and specify a value to narrow down people who only have items worth the specified value in their cart.
You can select one of the sub-fields broken out below:
Product Purchased
Order Status
Order ID
Order Amount
Last Purchased
This filters the contacts based on if or not they’re present in a specified list. If Lists are already created, you choose them after selecting the filter. Activity you can filter contacts who are:
Part of a specified list.
Are not a part of a specified list.
You can filter your contacts based on the way your users have interacted with your notification templates and based on the delivery status of that notification template for your contacts
For example:
Filtering could be done based on a notification’s CTA being Clicked or the Quick Reply Button in your template being clicked.
Filtering could be done based on whether the notification was read or not, delivered or not, and if it failed or skipped.
You can select one of two attributes: Status or Event Date. The sub-fields are broken out below:
Delivered
Sent
Clicked
Failed
Skipped
Not Delivered
Replied
Not Clicked
Read
When
Occurance
Date Selection
For information on filtering a new Meta filter, click the page link below:
Create a Meta Audience
