Audience Filters/Segments

Overview

The Marketing Engine has filters for creating an audience that will be a part of your marketing campaign. You can customize the audience to every intricate factor to make the segmentation and targeting more effective.

Marketing Engine Filters/Sub-Filters

There are a number of filter categories to choose from. Each filter has multiple sub-filters that you can select to tweak your audience further. You can choose sub-filters from all these filters and select Apply to segment your audience. Listed below are popular filters used; however, explore all filter options when creating an audience and choose the best filter for you.

Contact Attributes

Contact Attributes lists all standard and custom contact attributes allowing you to filter contacts based on specific values. For example:

  • If you have classified a specific set of people in your contacts under Tags, you can use the Tags attribute to build them as an audience for a campaign that is tailored to rake in interest from people under the same Tags.

Available sub-attributes include:

DoB

Email Domain

Gender

Location

Created On

Updated On

First Name

Last Name

WhatsApp # Opted In

Age

Zipcode

Interest

Tags

Phone

Email

City

State

Country

Double Opt-In

Company

Paying Customer

Original Source

Added By

Education

Occupation

SMS Consent

LTV

WhatsApp Consent

Order ID

Order Date

Order Status

Order Value

Product Name

Product Quantity

Product Variant

Product Price

Order Mobile #

Order Mailing Addr.

Order Zipcode

Order State

Order Country

Order Source

Current Location

Language

Language Pref.

Year of Order

Package Type

Product Interest

Email Activity

In Email Activity, you can select one of two attributes: Status or Event Date. The sub-fields are broken out below:

Status

Delivered

Clicked

Opened

Failed

Skipped

Not Delivered

Not Opened

Not Clicked

Event Date

When

Occurance

Date Selection

Web Activity

In Web Activity, you have two sub-filters (websites and event date). These filters are based on the contact's web activity. For example:

  • You can filter contacts who have visited your website and clicked a page that you specified.

  • You can filter contacts who have submitted a form in your email campaign or journey process (the forms have to be created using the Marketing Engine).

Online Store Activity

In this section, you have 5 sub-filters. These filters are actions that the users have performed in the cart.

For example:

  • You can filter contacts that purchased a particular product.

  • You can filter contacts based on their cart value. Using an option from this will narrow down the audience further by their shopping cart activity. For example, if you choose Cart Value and specify a value to narrow down people who only have items worth the specified value in their cart.

You can select one of the sub-fields broken out below:

Product Purchased

Order Status

Order ID

Order Amount

Last Purchased

List Activity

This filters the contacts based on if or not they’re present in a specified list. If Lists are already created, you choose them after selecting the filter. Activity you can filter contacts who are:

  • Part of a specified list.

  • Are not a part of a specified list.

WhatsApp

You can filter your contacts based on the way your users have interacted with your notification templates and based on the delivery status of that notification template for your contacts

For example:

  • Filtering could be done based on a notification’s CTA being Clicked or the Quick Reply Button in your template being clicked.

  • Filtering could be done based on whether the notification was read or not, delivered or not, and if it failed or skipped.

You can select one of two attributes: Status or Event Date. The sub-fields are broken out below:

Status

Delivered

Sent

Clicked

Failed

Skipped

Not Delivered

Replied

Not Clicked

Read

Event Date

When

Occurance

Date Selection

Meta Filters

For information on filtering a new Meta filter, click the page link below:

Create a Meta Audience

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