# Audience Dashboard

## Overview

The audience builder enables you to segment your contacts into various groups based on their online behavior, demography, interest, etc. Your audiences automatically update themselves in real time. There’s no need to manually update your segments as your user base grows.

You can segment your existing contact database in the Marketing Engine, or you can create segments of Facebook audience to run Facebook Ads.

## Dashboard Overview

To access the audience dashboard, click *Segments* in the left menu. Then click *Audience*. 

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfFQOxxEwYxuYdeVXiZpga3ogNkVUdYNI99No0iC7UN-voWwV9Tv1SXPkwH-h4qEhPd8_j80usy9XXJnzeUKffdfqlUmgQGVzn1joKXmEfpIDksW-zDvFfIudL_1_bEdeMglk3g?key=lYIuAOJZuDXXpIk3m9tRjyA5" alt=""><figcaption></figcaption></figure>

{% tabs %}
{% tab title="Contact Demographics" %}

<figure><img src="/files/Y6PvO0hTY9P02k2F1osl" alt=""><figcaption></figcaption></figure>

In the first part of the dashboard, you will see the *Contact Demographics*. You will have data on *Age* and *Gender* of your contacts.
{% endtab %}

{% tab title="Location" %}

<figure><img src="/files/9sbqAwOl2vmnfhORdIiL" alt=""><figcaption></figcaption></figure>

Below that, you have *Location* data of your contacts. This will give you an idea of where people in your contact lists are from.
{% endtab %}

{% tab title="Contact List Information" %}

<figure><img src="/files/bJXigO4OFpbd5yPH86Xl" alt=""><figcaption></figcaption></figure>

In the last section, you will get to see the information on the different contact lists that you have.
{% endtab %}
{% endtabs %}


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