Contact Engagement Rules

Marketing Engine gives you the opportunity to define rules of engagement for your contacts. There are 4 primary categories of this, which are also among the most common. To configure the rules, perform the following steps:

  1. Click Settings.

  2. Click Rules Setup.

  3. Click Engagement Rules.

  4. Here are the 3 configurable engagement rules:

    1. Abandoned Cart

    2. DND

    3. Fan Maturity

    4. Factcubes

Abandoned Cart

  1. Click Configuration next to Abandoned Cart.

  2. Set the number of hours after which a product added to cart without purchase can be considered abandoned.

DND (Do Not Disturb)

  1. Click Configuration.

  2. Click Configure in the Email card.

  3. Select the contact list/ audience segment/ individual contact that you want to put in the Email DND list.

  4. Click Save.

  5. Click Configure in the SMS card.

  6. Select the contact list/ audience segment/ individual contact that you want to put in the SMS DND list.

  7. Click Save.

You can configure the Engagement Rules to your requirement from here going forward.

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