# Landing Page Template with a Form
When you send Email campaigns, you can include a link or CTA (Call to Action) button, and upon clicking the button, the recipients will be redirected to a *Landing Page*.
The Marketing Engine has landing pages that are available for your usage, but you can create your own from scratch or edit existing templates to modify them to your liking.
To create a landing page, perform the following steps:
1. Click *Landing Pages* in the left menu.
2. Click *Create Landing Page* to create a landing page.
3. Drag and drop components from the right-hand side to design a landing page design of your choice.
4. Drag and drop the *Forms* component to your workspace. Clicking on the component in the workspace will provide you with various options on the right-hand side. You can edit or delete form attributes.
5. Click on an attribute (in this case let’s choose *First Name*).
6. Here you can edit the field name and label, as well as placeholder text (text that’s visible in the form).
7. To edit the Field type, click on the box under *Field Type*. These are the Field type options. Text options can be used to collect user information like *First Name*, or *Last Name*, or *Address*. But you can change it to *Phone Number* if the purpose is to collect the user’s mobile number.
8. Once you’ve made the changes, click *Update Field*.
9. When you’re done designing the landing page you can preview it by clicking *Preview*.
10. Click *Next*.
11. Enter a name for your landing page and click *OK*.
12. Select the type of the form.
1. If you choose *Auto-Form Filling*, whatever details the user updates will get updated in your contact database in the Marketing Engine.
2. The *Unsubscription Form* allows users to opt out of receiving emails. Once they unsubscribe, they will no longer receive any further emails from you, and their status will be updated in your contact list.
3. You can also configure this to display a *thank you* message or redirect to a different URL.
4. Finally, you can opt for a *Confirmation Email*.
13. Choose a list. Alternatively, you can also create a new list from the *Create a list* tab.
14. Click *Publish*.
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To ensure correct on-page SEO practices, the Marketing Engine gives you a page audit. You can access that from the extreme right panel. Click *Audit in the template editor*. 
Here, you can check for any on-page SEO related issues that you can address.
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