# Glitnir Integration Use Cases

## Use Cases <a href="#use-cases" id="use-cases"></a>

#### 1. **Event-Based Campaign Targeting** <a href="#id-1.-event-based-campaign-targeting" id="id-1.-event-based-campaign-targeting"></a>

**Purpose**: Target buyers of upcoming games with reminders or offers.

* **Trigger Field(s)**: `EventID`, `EventStart`, `Email`
* **Action**: Schedule automated reminder emails 3 and 1 day(s) before the game.

  * Create an audience as following

  <figure><img src="https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2FRGxt3ArWAXKtZqM78wKO%2Fimage.png?alt=media&#x26;token=f566b860-5186-4f20-ab5b-b3a769d626fb" alt=""><figcaption></figcaption></figure>

  * Create a campaign or a journey specific to the game and use the above segment
* **Enhancement**: Include dynamic content like weather forecast, opponent stats, or merch discounts.

#### 2. **Post-Game Follow-Up Automations** <a href="#id-2.-post-game-follow-up-automations" id="id-2.-post-game-follow-up-automations"></a>

**Purpose**: Re-engage attendees after each game.

* **Trigger Field(s)**: `Attended = 1`, `EventID`, `Email`

<figure><img src="https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2FpPBQx8qiRZwD02CDykzM%2Fimage.png?alt=media&#x26;token=432677a8-2c60-4856-a873-c62352894dee" alt=""><figcaption></figcaption></figure>

* **Action**: Send post-game survey or photo gallery.
* **Value Add**: Incentivize feedback with discount codes for future games.

#### 3. **Segmented Promotions Based on Ticket Type** <a href="#id-3.-segmented-promotions-based-on-ticket-type" id="id-3.-segmented-promotions-based-on-ticket-type"></a>

**Purpose**: Personalize promotions to drive upsells.

* **Trigger Field(s)**: `PriceID`, `Seat`, `SectionID`, `OrderTotal`

<figure><img src="https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2FL8P5iyjHmhwZZTDkEvDb%2Fimage.png?alt=media&#x26;token=37aacbc1-ed36-4eab-9e2f-0efc4b26db46" alt=""><figcaption></figcaption></figure>

* **Action**: Send premium upgrade offers to General Admission buyers.
* **Example**: Send upgrade promotions to purchasers of “$12 G/A - Advanced” to “$16 Box Seat - Advanced” such as “Try a box seat next time for just $4 more.”

#### 4. **Identify and Nurture High-Value Fans** <a href="#id-4.-identify-and-nurture-high-value-fans" id="id-4.-identify-and-nurture-high-value-fans"></a>

**Purpose**: Reward frequent or high-spending fans.

* **Trigger Field(s)**: `Email`, `OrderTotal`, `OrderID` (grouped by `UserID`)
* **Action**: Add to VIP campaigns, early ticket access, or special rewards.
  * Create segment of buyers who bought multiple tickets for the same game

    <figure><img src="https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2FDvhThXnuaADwiemdqXGe%2Fimage.png?alt=media&#x26;token=b2942cd5-e133-4c70-9e36-9cfc33510de7" alt=""><figcaption></figcaption></figure>
  * Create segment of buyers who bought tickets worth a premium value over multiple games

    <figure><img src="https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2FHqr1hi5I2xWrlTb0qSCZ%2Fimage.png?alt=media&#x26;token=0d696087-817c-467a-a44b-3a106a688a41" alt=""><figcaption></figcaption></figure>
* **Insight**: Total spend over the season can feed into loyalty scoring.

#### 5. **Recover Missed Attendance** <a href="#id-5.-recover-missed-attendance" id="id-5.-recover-missed-attendance"></a>

**Purpose**: Bring back no-shows or incomplete orders.

* **Trigger Field(s)**: `Attended = 0`, `Email`

  <figure><img src="https://167344003-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsxN9AGLZMIc5C8dx3zU7%2Fuploads%2FqLZP28WJFcoO2Ydfkswp%2Fimage.png?alt=media&#x26;token=575f319b-1f41-449f-85c9-6fefbab51a6a" alt=""><figcaption></figcaption></figure>
* **Action**: Send “We missed you” emails with future game coupons.
* **Bonus**: Can A/B test reminder emails vs SMS for future games.

#### 6. **Drive Referrals from Active Buyers** <a href="#id-6.-drive-referrals-from-active-buyers" id="id-6.-drive-referrals-from-active-buyers"></a>

**Purpose**: Turn ticket buyers into promoters.

* **Trigger Field(s)**: `OrderDate`, `Email`
* **Action**: After first-time purchase, offer “Bring a friend” incentive.
* **Timing**: Triggered within 48 hours of new `OrderID`.

#### 7. **Analyze and Optimize Campaign ROI** <a href="#id-7.-analyze-and-optimize-campaign-roi" id="id-7.-analyze-and-optimize-campaign-roi"></a>

**Purpose**: Track impact of marketing campaigns on ticket sales.

* **Trigger Field(s)**: `OrderSource`, `OrderID`, `EventID`
* **Action**: Map campaigns (email/SMS) to orders by source.
* **Outcome**: Focus budget on high-converting channels (e.g., Mobile Ticketing).