Journey Examples

Welcome Series for New Subscribers

📌 Objective: Build a strong first impression and engage new subscribers. Steps:

• Trigger: When a user signs up

• Step 1: Send a welcome email with exclusive content

• Step 2: After 2 days, send a follow-up email introducing key features or products

• Step 3: If no engagement, send a WhatsApp reminder with a call-to-action or send an SMS reminder.

✅ Best Practice: Personalize the message with the subscriber’s name and offer incentives to boost engagement.

Birthday or Anniversary Journey 🎉

📌 Objective: Make customers feel special and encourage engagement. Example:

• Trigger: Customer's birthday or account anniversary

• Step 1: Send a "Happy Birthday" email with a special discount

• Step 2: If the user doesn’t use the discount in 3 days, send a reminder SMS

• Step 3: After a week, send a final email with an exclusive "Last chance" offer

✅ Best Practice: Personalize the message with the customer’s name and make the offer time-sensitive to create urgency.