SMS Regulations for Canada

Canada has strict SMS marketing regulations, and non-compliance can result in being blocked by all major networks. Businesses must fully understand these guidelines before sending SMS campaigns.

Key Restrictions

Opt-in Requirement

• Senders must obtain explicit opt-in consent before sending marketing messages.

• Contacts listed in the Do Not Call Registry cannot be messaged.

Message Content Regulations

• If an SMS contains content related to tobacco, alcohol, or adult material, the sender must verify that the recipient is of legal age and permitted to receive such messages.

• Targeting minors with restricted content is strictly prohibited.

Character Limit

• SMS messages are limited to 160 characters per message.

Following these regulations ensures compliance and prevents disruptions in SMS marketing campaigns.