# Glitnir Ticketing Integration

## **Overview** <a href="#introduction" id="introduction"></a>

Our integration with Glitnir connects your ticketing data directly to your Marketing Engine—unlocking the ability to launch personalized campaigns that drive higher engagement and revenue. By syncing data like ticket purchases, attendance history, seat preferences, and purchase behavior, you can turn every fan interaction into a targeted marketing opportunity.

#### Why This Sync Matters <a href="#why-this-sync-matters" id="why-this-sync-matters"></a>

* **Timely & Personalized Outreach**: Communicate with fans based on what they bought, when they’re attending, or if they missed a game—without manual effort.
* **Dynamic Segmentation**: Build and update audience lists based on seat type, frequency, spending, or game history.
* **Campaign Automation**: Trigger welcome flows, game reminders, upsells, loyalty offers, and post-event surveys directly from fresh data.
* **Performance Attribution**: Match marketing efforts to real ticket revenue and attendance outcomes, improving ROI tracking.

## Functionality <a href="#functionality" id="functionality"></a>

* **Dynamic Segmentation**

Connect ticket, event, and customer data with the Marketing Engine and utilize advanced filter-based segmentation to identify and target specific fan groups.&#x20;

* **Daily Sync**

Glitner service uses a scheduler (cron) to trigger the script at a fixed time every day. Data updates from Glitnir provide actionable insights without manual intervention.

## How to Install? <a href="#how-to-install" id="how-to-install"></a>

Ready to connect Glitnir with the Marketing Engine? Here's how:

1. Send us your Glitnir credentials to <me-support@satisfilabs.com>
2. Send an email to your Glitnir representative authorizing Satisfi Labs Marketing Engine (Factoreal) to access and store your data via SFTP and API.
3. We will setup sFTP folder and share with the Glitnir team.

That's it! Our team will handle the technical setup and have you up and running in no time. Need help finding your credentials or have questions? We're here to help – just reach out to our support team.


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