Ticket Commerce Records

Overview

Ticket Commerce Records report lets you review ticket searches, reservations, and purchases per use of the Ticket Commerce flow.

Report Components

Tips

  1. Understand which pages and channels users are accessing to interact with the Ticket Commerce flow. Identify popular entry points and optimize user journeys for seamless ticket searches and purchases.

  2. Use the "End User Action" component to track the customer journey through the ticket purchase flow.

  3. Examine the "Action Status" component to understand the success rate of different actions (search, reserve, purchase). Analyze the reasons for failed actions and implement strategies to improve overall conversion rates.

  4. Utilize the "Event Name," "Venue Name," "Event Date," and "Event Time" components to monitor the performance of specific events or venues. Identify popular events and peak booking times to adjust inventory levels and pricing strategies accordingly.

  5. Monitor transaction amounts and currencies to assess revenue generated through ticket sales. Identify high-value transactions and analyze pricing strategies to maximize revenue and profitability.

  6. Leverage the "Sale Type" and "Price Code" components to understand the demand and pricing of different ticket types (e.g., resale vs. standard, premium vs. best available).

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