Content Formatting

Allows for information in responses to be easily digested for users and highlights areas that may be critical in answering their questions.

Relevancy

Season changes

Season changes: Update your content as your "season" changes. Focus on key dates and times to keep customers in the loop.

Revenue-generating Opportunities

Revenue-generating Opportunities: Generating content that users are already seeking drives toward revenue-generating opportunities.

Readability

Length

Length: Limit responses to 3-4 sentences so that the user can easily read the chat's responses.

Line & Paragraph Breaks

Line and Paragraph Breaks: Use line/paragraph breaks for a clean presentation.

Images

Images: Add images throughout the assistant to create a more engaging experience.

Buttons

Links/Buttons: Use #BUTTONS to link out to specific URLs for the user to find more information.

Better Presentation: With any formatting need (paragraph breaks, bold, etc.) use #MARKDOWN for the best presentation. #MARKDOWNcan only be used for web chat. To ensure your change has been published, open the virtual assistant in a new tab and test the changes you published to confirm the response is published on how you wanted it to look!

Markdown Formatting

Line Breaks

Line Breaks: Add spacing by using the enter key.

Bold

Bold: Add **around the part of the sentence.

Note: This only applies to channels that support MARKDOWN.

Bold + Italics

Bold + Italics: Add *** around the part of the sentence.

Bold + Italics Example

Underline

Underline: Add _ to the beginning of the underlined text, and to the end of the text that you are looking to underline.

Underline Example

Header

Add a header to your response using the following code within a response in markdown format:

<H2>HEADER TEXT</H2>

Code within Response

Header in Response

Clickable Addresses: Type #MARKDOWN at the top of the text box. Then, follow the examples below respectively.

Linked Phone Example:

[555-123-4567](tel:[phone])

[555-123-4567, option 2](tel:[phone],2)

Linked Email Example:

[[e-mail]](mailto:[e-mail])

Note: Markdown formatting elements only apply to webchat (app/web) pages. Facebook/Google/ABC/SMS do not accept formatting.