Placement and Activation

Best Practices for Chat Placement and Activation

Accurate content is important, but the virtual assistant’s placement throughout the user experience should be at the forefront. We recommend incorporating the virtual assistant in digital communications and in-venue physical signage to greatly enhance the user experience.

Placement

“Have a Question?” can be used by default but we offer other labels such as "Ask a Question", "Questions?", "Need Assistance", "Concierge". A list of URLs for all chat placements should be provided to allow for tracking of activity by specific URL.

Example of Placement (chat closed)

See the "Have a Question?" button on the right.

Example of Placement (chat open)

See the chat open on the right.

Custom welcome messages can be used when placing the virtual assistant on varying webpages. This can target consumers based on the content or webpage that they're interacting with. See the examples below:

Homepage welcome message

Ticket welcome message

Utilize unique CTA messaging to increase consumer usage for:

1. Mobile ticket guides

2. Food & beverage finders

3. Parking guides

Mobile Ticket Guide

Food & Beverage Finder

Parking Guides

Preferred colors and fonts should always be confirmed to ensure accuracy. Colors should align with your company's hex colors.

Activation

Tiles

Tiles - An alternative way to connect with guests outside of the traditional icon, especially when directing fans to specific features like F&B Finder, Mobile Ticketing Guides, etc. Embed directly over standard communication points.

Tiles Example

Adding tiles to your contact page is a great way to ensure that your customers are able to get in contact with your team.

Prompt Text

Prompt Text - Adding prompt text provides additional insight on topics fans can ask. For example, we can initiate prompt text for 5 seconds. An alternative would be Auto-Open.

Prompt Text Example

Auto-Open - You can set the assistant to automatically open on your website without being clicked. Best practice is for it to appear 7-10 seconds for Desktop users only. Enable this feature to draw additional attention.

Social Feeds

Social Feeds - Promotion on Twitter, Facebook, etc. See an example for Tennis TV below.

Social Feed Example

Emails

Emails are a great way to engage consumers. You can add a header or button for consumers to utilize this digital marketing effort.

Email Example

Banner example

Button example

On-site signage

On-site signage increases awareness of your virtual assistant on-site with the QR codes and SMS as accessible entry points. Those entry points can be used to access content within the assistant with information regarding game-day information, purchasing of tickets and purchasing food & beverage.

On-site signage Example

Clickable Website Banners - Adds to the user experience and engages them on the website.

App Placements - Create unique endpoints for key topics (i.e.: MTG, F/B Finder, Gameday Activations).

Email Endpoints - Promotion for event day promotions, assistance, activations. This is a unique URL designed specific for email campains and tracking.