Maximize Marketing Engine with Glitnir Integration:

Overview

Our integration with Glitnir connects your ticketing data directly to your marketing engine—unlocking the ability to launch personalized campaigns that drive higher engagement and revenue. By syncing data like ticket purchases, attendance history, seat preferences, and purchase behavior, you can turn every fan interaction into a targeted marketing opportunity.

Why This Sync Matters

1. Timely & Personalized Outreach: Communicate with fans based on what they bought, when they are attending, or if they missed a game—without manual effort. 2. Dynamic Segmentation: Build and update audience lists based on seat type, frequency, spending, or game history. 3. Campaign Automation: Trigger welcome flows, game reminders, upsells, loyalty offers, and post-event surveys directly from fresh data. 4. Performance Attribution: Match marketing efforts to real ticket revenue and attendance outcomes, improving ROI tracking.

Use Cases

Event-Based Campaign Targeting: Purpose: Target buyers of upcoming games with reminders or offers. i. Trigger Field(s): EventID , EventStart , Email ii. Action: Schedule automated reminder emails 3 and 1 day(s) before the game. iii. Enhancement: Include dynamic content like weather forecast, opponent stats, or merch discounts.
Post-Game Follow-Up Automations: Purpose: Re-engage attendees after each game. i. Trigger Field(s): Attended = 1 , EventID , Email ii. Action: Send post-game survey or photo gallery. iii. Value Add: Incentivize feedback with discount codes for future games.
Segmented Promotions Based on Ticket Type: Purpose: Personalize promotions to drive upsells. i. Trigger Field(s): PriceID , Seat , SectionID , OrderTotal ii. Action: Send premium upgrade offers to General Admission buyers. iii. Example: “Try a box seat next time for just $5 more.”
Identify and Nurture High-Value Fans: Purpose: Reward frequent or high-spending fans.

i. Trigger Field(s): Email , OrderTotal , OrderID (grouped by UserID) ii. Action: Add to VIP campaigns, early ticket access, or special rewards. iii. Insight: Total spend over the season can feed into loyalty scoring.

Recover Missed Attendance: Purpose: Bring back no-shows or incomplete orders. i. Trigger Field(s): Attended = 0 , Email ii. Action: Send “We missed you” emails with future game coupons. iii. Bonus: Can A/B test reminder emails vs SMS for future games.
Drive Referrals from Active Buyers: Purpose: Turn ticket buyers into promoters. i. Trigger Field(s): OrderDate , Email ii. Action: After first-time purchase, offer “Bring a friend” incentive. iii. Timing: Triggered within 48 hours of new OrderID .
Analyze and Optimize Campaign ROI: Purpose: Track impact of marketing campaigns on ticket sales. i. Trigger Field(s): OrderSource , OrderID , EventID ii. Action: Map campaigns (email/SMS) to orders by source. iii. Outcome: Focus budget on high-converting channels (e.g., Mobile Ticketing).

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Overview

Why This Sync Matters

Use Cases

Event-Based Campaign Targeting: Purpose: Target buyers of upcoming games with reminders or offers. i. Trigger Field(s): EventID , EventStart , Email ii. Action: Schedule automated reminder emails 3 and 1 day(s) before the game. iii. Enhancement: Include dynamic content like weather forecast, opponent stats, or merch discounts.

Post-Game Follow-Up Automations: Purpose: Re-engage attendees after each game. i. Trigger Field(s): Attended = 1 , EventID , Email ii. Action: Send post-game survey or photo gallery. iii. Value Add: Incentivize feedback with discount codes for future games.

Segmented Promotions Based on Ticket Type: Purpose: Personalize promotions to drive upsells. i. Trigger Field(s): PriceID , Seat , SectionID , OrderTotal ii. Action: Send premium upgrade offers to General Admission buyers. iii. Example: “Try a box seat next time for just $5 more.”

Identify and Nurture High-Value Fans: Purpose: Reward frequent or high-spending fans.

Recover Missed Attendance: Purpose: Bring back no-shows or incomplete orders. i. Trigger Field(s): Attended = 0 , Email ii. Action: Send “We missed you” emails with future game coupons. iii. Bonus: Can A/B test reminder emails vs SMS for future games.

Drive Referrals from Active Buyers: Purpose: Turn ticket buyers into promoters. i. Trigger Field(s): OrderDate , Email ii. Action: After first-time purchase, offer “Bring a friend” incentive. iii. Timing: Triggered within 48 hours of new OrderID .

Analyze and Optimize Campaign ROI: Purpose: Track impact of marketing campaigns on ticket sales. i. Trigger Field(s): OrderSource , OrderID , EventID ii. Action: Map campaigns (email/SMS) to orders by source. iii. Outcome: Focus budget on high-converting channels (e.g., Mobile Ticketing).