Intent Deep-Dive Dashboard
The Intent Deep-Dive Dashboard is a valuable tool that allows you to explore intent-specific insights and gain a deeper understanding of customer interactions. With this dashboard, you can filter by more specific dates and times, enabling you to exclude offline business hours and focus on relevant data.
How can I access the Intent Deep-Dive Dashboard?
There is a couple of ways you can access the dashboard:
Bot Performance:
Go to the Top Intents section and click on the three ellipses next to the intent you want to explore.
Intent Explorer:
See Messages per intent. Click on the three ellipses next to the intent you want to explore.
Intent Trends:
See the table. Click on the three ellipses next to the intent you want to explore.
Intent Deep-Dive:
When using Intent Deep-Dive dashboard, you can choose a different intent using the filters and dive to a different intent without leaving the page.
What data can I find in the Intent Deep-Dive Dashboard?
You can filter by more specific date and time.
This filter is helpful for clients whose working hours vary by day of the week.
See intent interest over time
See Message source (button/user input)
See on/off hours
What is unique about this dashboard?
By leveraging this dashboard, you gain valuable insights into how specific intents are used within conversations, the most commonly used intents in conjunction with the selected one, and the preceding or following intents that tend to occur. This level of depth and context sets the Intent Deep-Dive Dashboard apart from other analytics tools.
Analyzing preceding and following intents can be particularly beneficial for revenue-generating goals. Here are some use cases where this analysis can make a significant impact:
Ticket Sales Optimization
By using the dashboard to analyze revenue-generating intents like ticket sales topics, you can identify the intents that precede or follow the ticket purchase intent. Understanding the customer journey leading up to and following a ticket sale question allows you to optimize the purchasing process and identify potential upsell opportunities.
Cross-Selling and Upselling
Analyzing the intents that tend to follow a specific intent, such as an upgrade inquiry or reservation request, enables you to identify cross-selling or upselling opportunities. By tailoring your offerings or promotions based on customer preferences revealed through preceding and following intents, you can increase revenue by effectively targeting customers with relevant products or services.
Search Optimization
By reviewing the end user text inputs and specific searches that hit the selected intent, you can gain insights into customer search behavior and preferences. This information is valuable for optimizing search functionality, improving search results, and guiding content creation to align with customer needs.
Bonus! Steps for improving your SEO
Review user inputs related to the intent to identify common keywords and phrases. Use Intent Deep-Dive dashboard.
Look for trends and preferences in customer search behavior.
Incorporate relevant keywords naturally into your web pages, including meta tags, headings, and body content.
Ensure metadata and URLs accurately reflect the content and keywords associated with the intent.
Create or update pages to provide valuable information that aligns with customer queries.
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