How to Use the Marketing Calendar

Overview

The Marketing Calendar can give you a bird’s eye view of all your marketing campaigns/ journeys. This includes channel-specific campaigns that you have executed, and upcoming campaigns or active journeys. You can conveniently manage your marketing plan with the Daily, Weekly, and Monthly calendar views.

You can also reschedule your campaigns/ journeys in real-time by dragging and dropping each block from one date to another.

With the extensive sorting options available, you can find and link campaigns/ journeys you or your team have created. This will help you organize your marketing efforts and make it simple for your stakeholders to understand your marketing strategy.

Access Your Marketing Calendar

To access the marketing calendar, click on Calendar from the left-hand side panel.

Calendar Tab

Click the Calendar tab to view your Marketing Calendar

Marketing Calendar Example

Example of the Marketing Calendar

View Marketing Plans in Your Calendar

Utilize the following category filters to help find your marketing plans in the calendar:

Date

Using the toggle on the right of your screen, select one of the three options to view your calendar: daily, weekly, or monthly. To change the specific day, week, or month selection, hover over the currently selected date to expose a calendar and adjust as needed.

To bring the date selection to the current date, click Today.

Type

Filter by Campaigns or Journeys to view plans.

Channel

Use the channel dropdown to sort by channels.

Status

Sort by approval status of campaigns/ journeys from this dropdown.

Social Pages

Sort by specific social media pages using the corresponding dropdowns.

You will need to connect your social media pages to access this tab!