# Identify F\&B Preferences

### **Overview**

The Identify F\&B Preferences campaign turns every F\&B conversation into structured data, capturing what fans want to eat and drink, what dietary needs go unmet, and where demand is concentrated across your concourse. Use it to inform menu planning, sponsor activations, and in-venue operations.

<figure><img src="/files/umt8n1UlrMc9ssREv5wK" alt="" width="375"><figcaption></figcaption></figure>

### **Benefits**

<table data-view="cards"><thead><tr><th></th></tr></thead><tbody><tr><td>Reveal which items, categories, and dietary options are most in demand</td></tr><tr><td>Identify purchasing patterns that support smarter promotions, sponsorships, and upsell opportunities</td></tr><tr><td>Turn conversational data into operational intelligence</td></tr></tbody></table>

### What Success Looks Like

**This campaign directly supports the following KRs:**

* Recorded customer preference data points
* User interactions per Food & Beverage Agent conversation

### How to Track Results in the Agent Performance Console

1. Go to <https://agent.satis.fi/agent/food-beverage>
2. On Objectives & Key Results, expand the **Build Data-Driven Insights to Improve Offerings** objective card
3. See **Current - Forecast** Key Result Progress

<figure><img src="/files/Naeg74Jq6NzbhSBhPJpv" alt=""><figcaption><p>Key Result tracking in the Console</p></figcaption></figure>

4. Use the **Agent Chat** to ask questions like:
   1. Tell me the recent stats on the Identify F\&B preferences campaign
   2. What specific items are fans asking about?
   3. What are the highest-volume topics?

<figure><img src="/files/jZ6kBhNizzQmbHz5kEzp" alt=""><figcaption></figcaption></figure>

### Campaign Type

This is a Core F\&B Agent campaign and is included in the pricing bundle.


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